Hope you like this.

Last semester I had took Advertising Campaigns; a class entirely dedicated to semester long group project worth our entire grade that we presented on the last day of class.  Our client was Yuengling and we were asked to make a multifaceted campaign that markets Yuengling and Yuengling Light to both men and women.  So, the approach we took was creating a Yuengling Light campaign to be marketed towards men, a Yuengling Light campaign to be marketed towards women, and an all encompassing Yuengling campaign to be marketed towards sports fans and beer enthusiasts.  Since our group was made up of 10 people, we divided up the work among the 6 creatives.  This was the commercial for the Yuengling Light campaign for men that I was responsible for writing.  I also wrote a print ad, but it's not half as good as this.  It was actually written a lot differently than how it actually came out, but that was only because it took place in a loud bar that we couldn't record dialogue very well in.  So, just to give our professor a better idea of what it would look like, we made it into a cheesy production with poppy background music.  The real script is below if you want to see how it was really supposed to look.  I still think it's pretty hilarious.

HATE.

I guess I figured since it's NFL Playoff Sunday, my Hate/Love examples would be football themed. We'll say I did this on purpose and haven't just been watching football all morning.
Anyway, I hate this. I hate when campaigns don't know when it's time to stop.  I'm pretty sure this Coors Light campaign has been going on for 5 years now.  I swear they have a new, not-as-funny-as-the-last commercial every Sunday.  I mean, I understand the strategy and I won't lie, I enjoyed some of them for a while.  However, I think my enjoyment of them ceased once I saw my 20th commercial.  It's just gotten old.  I feel like the newer commercials are really straining themselves to be funny or entertaining.  I know there are some avid fans of these commercials, but can they all honestly say they haven't and won't get sick of them?  C'mon.  Come up with something new instead of recycling the same idea for years.  That's what creatives are really supposed to be doing.

Love this.

What I like most about this commercial is how well the dialogue is written.  There's very little stage and camera direction, and instead just clever, well written dialogue that is engaging, entertaining, and effectively selling the product.  I also like how it plays off of the fact that everyone is so alienated by technology nowadays that face-to-face communication is almost completely cut off.  Especially because they do it in a humorous matter while still selling us new technology. This is part of a whole campaign, but this spot was my favorite.  Probably because it uses NFL wide receiver, Calvin Johnson. Well done.

Hope you like this.

Mostly only Philadelphia natives are familiar with the With Love campaign by GoPhila.com, but it has become a very successful, well known campaign around the city and its surrounding suburbs. The campaign stemmed from the "Philly’s More Fun When You Sleep Over®" campaign that started in 2001 with the goal of attracting more tourism to the city. This then developed into the "With Love" campaign, which has shown more success, and is in my opinion much more creative.
Anyway, this was an ad I wrote for a class assignment in my Copywriting Print class. The assignment was to research past ads that have circulated from this campaign and write a new one that matches the same strategy and tonality of the past ads. I was shocked to find that they hadn't already written one involving Philly cheesesteaks, so I went that route. I thought I did fairly well on this one, but of course given the stubborn, "nothing's good enough for an A" professor that I had for that class, I received a B+. LET ME KNOW WHAT YOU THINK.

Love this(these)

Nowadays there are so many brands, products, and advertisements that most of them just get lost in the clutter.  Enter: guerrilla marketing.  Not only is it much more creative and innovative, an effective use always leaves a long lasting, meaningful impression on the consumer and, in turn, increases the spread of word of mouth.  After all, that is the purpose of advertising: to spread the known existence of your brand.

This is one of my favorites that I’ve seen on the web because it looks so real.  It reminds me of the glass elevator at the end of Charlie and the Chocolate Factory.  I’ve always wanted to go skydiving.  And have my own chocolate factory.

Hate this

I guess I really have women’s back when it comes to advertisements. Anyway, I’m sick of ads like this.  Sure, it’s pretty funny to some people, but what makes it funny to me is the amount of ignorance it took Burger King to release this ad and think they were going to gain positive feedback and more business.  Because, let’s think about this.  An obvious phallic symbol in front of an attractive woman’s open mouth with the tagline, “It’ll blow your mind away,” from the same company that introduced the “Big Kids Meal” and sponsored the Kids’ Choice Awards?  Is it really a good strategy for Burger King to expose this kind of thing to the still uneducated minds of young children?  There’s so many things wrong with this ad that I could probably write a book about it.

Hope you like this

I never actually turned this in or used this for anything other than a piece in my portfolio, but I wish I had.  Originally, this what an partner assignment to just make a print ad for Crest.  My partner and I went a completely different direction and I made this after the fact.  It's funny because I completely forget what our ad looked like, and looking back on it I wish I would have just used this.  I'm pretty proud of it because because I think it has a strong strategy, concept, and execution of the layout.  Who said I'm no designer? :)