I've never been more disappointed with how an ad of mine came out then with this. These are some of the best headlines/tagline I've ever come up with, but the art direction is horrendous. This was an assignment I did for my Copywriting Print class last year where we could completely make up product and write an ad for it. I actually came up with the headlines before I even came up with the product and just went with it from there. My teacher actually loved this ad, but he also agreed that it needs stronger art direction. So, to you all of you artistic visionary people out there that may be reading this, get at me!