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Sunday

HATE.


I guess I figured since it's NFL Playoff Sunday, my Hate/Love examples would be football themed. We'll say I did this on purpose and haven't just been watching football all morning.
Anyway, I hate this. I hate when campaigns don't know when it's time to stop.  I'm pretty sure this Coors Light campaign has been going on for 5 years now.  I swear they have a new, not-as-funny-as-the-last commercial every Sunday.  I mean, I understand the strategy and I won't lie, I enjoyed some of them for a while.  However, I think my enjoyment of them ceased once I saw my 20th commercial.  It's just gotten old.  I feel like the newer commercials are really straining themselves to be funny or entertaining.  I know there are some avid fans of these commercials, but can they all honestly say they haven't and won't get sick of them?  C'mon.  Come up with something new instead of recycling the same idea for years.  That's what creatives are really supposed to be doing.

Love this.


What I like most about this commercial is how well the dialogue is written.  There's very little stage and camera direction, and instead just clever, well written dialogue that is engaging, entertaining, and effectively selling the product.  I also like how it plays off of the fact that everyone is so alienated by technology nowadays that face-to-face communication is almost completely cut off.  Especially because they do it in a humorous matter while still selling us new technology. This is part of a whole campaign, but this spot was my favorite.  Probably because it uses NFL wide receiver, Calvin Johnson. Well done.

Hope you like this.

Mostly only Philadelphia natives are familiar with the With Love campaign by GoPhila.com, but it has become a very successful, well known campaign around the city and its surrounding suburbs. The campaign stemmed from the "Philly’s More Fun When You Sleep Over®" campaign that started in 2001 with the goal of attracting more tourism to the city. This then developed into the "With Love" campaign, which has shown more success, and is in my opinion much more creative.
Anyway, this was an ad I wrote for a class assignment in my Copywriting Print class. The assignment was to research past ads that have circulated from this campaign and write a new one that matches the same strategy and tonality of the past ads. I was shocked to find that they hadn't already written one involving Philly cheesesteaks, so I went that route. I thought I did fairly well on this one, but of course given the stubborn, "nothing's good enough for an A" professor that I had for that class, I received a B+. LET ME KNOW WHAT YOU THINK.