What I like most about this commercial is how well the dialogue is written. There's very little stage and camera direction, and instead just clever, well written dialogue that is engaging, entertaining, and effectively selling the product. I also like how it plays off of the fact that everyone is so alienated by technology nowadays that face-to-face communication is almost completely cut off. Especially because they do it in a humorous matter while still selling us new technology. This is part of a whole campaign, but this spot was my favorite. Probably because it uses NFL wide receiver, Calvin Johnson. Well done.