And this totally explains why. Most people would agree with me (I hope) when I see that nothing about a semi-luxurious sedan as being sexy. I am not very turned on from seeing a new black Honda Accord drive down the street. Now, with that being said, what the hell is this commercial even trying to say?! Judging by the direction of the commercial, they're claiming that a Honda Accord is reliable, valuable, and good on gas mileage, and that's great. But how does the repeated word "sexy" fit in at all?! Especially when it's all dismissed with the line, "only sexy is sexy." So then what is the Honda Accord? Not sexy? And this is a good thing then? I'm sure that's not what they're trying to say, but that's kind of what it feels like. It just doesn't make ANY sense to me and really kind of makes me hate the word sexy.
I typically hate fast food commercials, but I love the Burger King commercials with the super creepy King. This one is my favorite though. Not only is it hilarious, but the whole joke behind the entire commercial is a great way to reflect the strategy of being able to eat cheap and save money in the morning by eating at Burger King. Usually, these commercials all use the tagline, "Wake up with the King," which I think is perfect, but for some reason they don't in this spot. Still, it's one of my favorites.
First of all, forgive me for my atrocious art direction- it's not my strong point. Anyway, this is two pieces of my final project from my Creative Thinking class from last Spring. The assignment was to choose from five made-up products and write a big campaign including a print ad, a 2-page print spread, a billboard, TV commercial, and a radio commercial. My print ad and billboard were my favorite, so I decided to only share these two. Basically, what the product is supposed to be is a prescription drug that can make you taller in as soon as two weeks. Normally, I would hate to write an ad that suggests physical and self-esteem improvement, but there was no other way to go about this one. Because it's such a ridiculous product, I tried to make the ads pretty ridiculous also. These might actually be the most normal ads out of the whole campaign, but I like them the most. What do you think?