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Monday

Here's my attempt at writing an AXE commercial targeting women.


I wrote this commercial in my Creative Thinking class last Spring.  The assignment was to pick a product that has been known to target a specific audience, and write a commercial for it targeting an opposite target.  I found this to be pretty difficult to do, so I tried to find a middle ground between the extremes of a masculine brand, like AXE, and advertise it to women.  So, naturally, I used a transexual.  The concept of this ad is still a little unclear when I read it back to myself, but I think it might have some potential.  Also, I think it would be hilarious to exploit RuPaul's sexuality like this.  So I did.