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Monday

Dear the art director who created this... Be my best friend?


This campaign is almost perfect.  Not only is it designed and art directed beautifully, but the copy is pretty well done also.  I just really like the feel of this ad.  Since WD-40 is primarily used by mechanics, engineers,  and hands-on dirty workers, the gritty look and feel of this fits so well for the ad and the entire campaign.  Though, out of the whole campaign, I enjoyed the tone and context of this copy of this particular ad the most.  While the other ones are also lighthearted and informal in tone, this one is also a little humorous and fun.  Overall, it's a great campaign.  And the execution of the art direction is flawless.