After all, nothing is worse in the morning than hearing bad news. Especially bad news about the rest of the day. So, to display the product as a sort of a morning stress reliever and refresher is a very strong concept in my opinion. Also, I love sarcasm and the sarcastic undertones throughout make it pretty darn funny. Though, with that said, although I think these commercials are great, I also think they can be improved a bit. For one, the brand itself is a bit forgotten in the end. People remember the commercial as "that orange juice commercial," not that "Florida orange juice commercial." If it was for Tropicana, this may be a bit of a different story, but "Florida Orange Juice" isn't really remember as a brand product as much as it is a common beverage. I realize there's not much getting around this, but it's just how I see it. Maybe they should consider rebranding with a new name.