First of all, tell me one benefit they're selling here. Good customer service? HA! Have you ever been to a McDonald's in North Philly? You'll definitely not be able to pull off a stunt like that at those McDonald's. Other that Exxon Mobile, McDonald's is probably the most corrupt company worldwide. Not only do they sell the most nutritionally invaluable and disgusting food out there, but they sell to our emotions (not to mention the emotions of young children). That is exactly what the commercial is based around: selling the "I'm lovin' it" tagline as if their food makes you happy. Again, HA! It's all just inane, fabricated marketing tactics to sell something that's hardly how it is. And the worst part- people actually buy into this crap and keep them going. Damn you, McDonald's. The world would be such a better place without you.