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Tuesday

Another beer campaign I hate.

I love this song and pretty much anything Michael Franti does, except for being paid to put his song in this commercial.  This commercial is literally one of the most pathetic, unexciting, uninformative, annoying commercials I have ever seen.  There are no words or any meaningful stage or camera direction, so it's all pretty much just fluff.  I mean, I know Corona's strategy is pretty much to promote a beer that white people can drink and relax with on the beach, and if that's what you want to go for, that's fine.  But I really don't understand why now that it's Corona LIGHT, everything turns into a party on the beach instead of relaxing? Shouldn't you be marketing and promoting the beer itself and how it differs from the original Corona instead of just displaying it as a "beach party beer" with no elements of differentiation?  This makes me want to grab a creative director by the shoulders and shake them for a good 5 minutes.  I've always hated Corona.  This just added to it.

Love em

Alright, I know I went on a rant a few days ago about how I hate campaigns that don't know when to stop, but this is classic.  I know I might have a bit of a sports/ESPN/SportsCenter bias, but these commercials are always hilarious and have actually had a big following since they started in the early 90s.  Just last year, I remember seeing a hour long special on ESPN dedicated to the "This is SportsCenter" commercials, so clearly they've seen great success in their long history.  I think this is a campaign that doesn't need to stop, like that Coors Light campaign that I previously ripped, because it's not like they were selling you anything to begin with.  Instead, they're designed more to reach out to their fans (considering they only play on ESPN, usually during SportsCenter) to make them laugh and reinforce their positive opinion of the show and the ESPN network.  Even if the newer ones stop being as funny, I think it's a great campaign that should never die.

P.S. Did you notice how the "feds'" jackets said "FEA" on them?  I guess they weren't allowed to use the likeness of the FBI or DEA so they just combined the both of them?  Haha it's okay, these commercials can do no wrong in my eyes.

Hope you like

This was a commercial I made for a made-up product I thought of called the iShare. The assignment was to make up a product that is an extension from an already existing brand. I've always dreamt of something like this to make sharing music between iPods easier/possible, so it was pretty simple for me to think of this one. Also, writing the commercial came rather easy, as I tried to use Apple's current(at the time that I wrote this) strategy of their iPod commercials. This was part of a whole campaign including a TV spot, 2-page print spread, and a billboard. I explain more about how the product would work in the print spread, but I wasn't too thrilled with how it came out so I didn't post it. The billboard came out pretty well though...