PETA ads are almost as bad as American Apparel Ads and the two other brands I compared them to.  Sure, sex sells.  We get it.  You open up a magazine and see a page with woman's naked ass and you'll be attracted to look closer at it.  It's human nature.  But that does not mean that sex should replace creativity in advertising because at that point it just becomes alienation.  After all, let's face it, there is nothing sexy about not eating meat.  You can try to make your far fetched connections, but there's really not.  So, now the strategy here is basically just to sell out at any cost as long as it catches the eye of sex-starved America.  It's a real shame that this is what advertising is coming to.  Someone please give me a job so I can start making a difference.  Please?