I think the one in the hospital is my favorite. I recently found this on StumbleUpon and, needless to say, I was throughly impressive. They're just too funny. And the concept is flawless. It is a common perception that it is difficult to be approve for a loan by a mortgage broker unless you have excellent credit history, so to position themselves as an tolerant, understanding brand is a strategy that will really attract customers. And to display this in a clever, funny way that is memorable to people in their advertising makes it even better. Very, very well done.