Last semester I had took Advertising Campaigns; a class entirely dedicated to semester long group project worth our entire grade that we presented on the last day of class. Our client was Yuengling and we were asked to make a multifaceted campaign that markets Yuengling and Yuengling Light to both men and women. So, the approach we took was creating a Yuengling Light campaign to be marketed towards men, a Yuengling Light campaign to be marketed towards women, and an all encompassing Yuengling campaign to be marketed towards sports fans and beer enthusiasts. Since our group was made up of 10 people, we divided up the work among the 6 creatives. This was the commercial for the Yuengling Light campaign for men that I was responsible for writing. I also wrote a print ad, but it's not half as good as this. It was actually written a lot differently than how it actually came out, but that was only because it took place in a loud bar that we couldn't record dialogue very well in. So, just to give our professor a better idea of what it would look like, we made it into a cheesy production with poppy background music. The real script is below if you want to see how it was really supposed to look. I still think it's pretty hilarious.