Hate this.

So, let me get this straight, Toyota.  You're marketing NEW CARS, something that only people 16 or older are legally able to drive and usually don't buy until they're in their 20s, to 8 year old kids?  So, the strategy behind your advertising campaign is to get into the minds of children to make them beg their parents to upgrade their family car from their "old prairie scooner (sp?)" to the 2011 Highlander?  REALLY?  Oh, yeah, let's just alienate children into becoming spoiled brats that need a more luxurious, technology-savvy SUV to be carted around by their parents in.  THEY'RE NOT EVEN CLOSE TO THE LEGAL DRIVING AGE.  The way I see it is if tobacco and alcohol can't be marketed towards children because they're not at the legal age to use them, then why should a marketing strategy like this be allowed?  Advertising to children is so dangerous because children are so uneducated.  Toyota is really just trying to reap the benefits of that lack of education and intelligence.