LOVE this.

I LOVE this. Most people would disagree and say, "It makes no sense. How is it even selling the product?" BUT THAT'S THE POINT. It is an advertisement that makes fun of the cliche advertisements that most people buy into. I would love to meet the creatives that wrote this ad because they truly get it. They understand the fact that most traditional forms of advertising are usually alienating, cliche, and/or dumbing down the intelligence of the consumer. So, considering the product is just another drink that lacks very much differentiation from any other bottled beverage, they use the ad space to reject all cliches and typical expectations of advertising and basically make an ad about how they're all terrible; all while getting the Orangina name out there. Not only do I think it's completely hilarious, but I also think it's genius.

No comments:

Post a Comment