Best commercial parody ever.

I realize that this is not really an ad and more like a viral video, but it is the best satirization of a commercial that I have ever seen.  I thought the Michael Jordan response commercial was the already good enough, but this was amazing.  Not only does it have hilarious Brett Favre references, but the contrast in dialogue and direction that is has with the Lebron RISE commercial is incredible.  If you watch them one after another, you'll understand how amazing this really is.  Also, the addition of the Wrangler references to make it look like another Brett Favre sponsored commercial makes the video even more hilarious.  Mostly though, I think I especially like this because I hate Brett Favre as much as I hate Lebron.

Have I mentioned that I need an art director?

I know, they look horrendous.  But they're still in the process of being revised and remade.  Also, they've yet to be art directed by anyone other than my non-artistic self.  Still, I like the direction that ideation and copy is headed.  Originally, this was an assignment to rebrand Buick as a vehicle that appeals to a more young and hip audience.  At first, I found this to be pretty difficult.  But after doing some research, I found this concept car in the making and right away I had my concept.  I'm still trying to tweak the headlines and tagline, but this was pretty much the concept I was going for: to show how a classic has developed into a complete innovation of the common coupe.  Anyway, I hope you like it.  Comments and constructive criticism would be MUCH appreciated.

Sure, I would love to risk a coma or DEATH by taking this.

I don't mean to be ignorant or insensitive to people with bipolar depression here, but would you honestly want to try this drug after seeing this commercial?  Think of it this way- the commercial is 1 minute and 31 seconds long, the risks or side effects begin to be read off at the :21 second mark, and they end at the 1:19 second mark. After figuring out some quick mathematics, that is 58 seconds of listing risks of taking this drug and 64% of the entire commercial! At this point it is hardly even an advertisement for the product as it is a warning to the general public about this product. Also, outside of that fact, the copy of the commercial barely even describes the benefit of taking the drug. All we know after seeing this it that it "may" help you deal with your bipolar depression. Yet, considering how they're accounted for more in the commercial than the benefits, the risks "may" also become more of a reality when you take this. Oh yeah, and those risks include coma or death. But you depressed people should definitely try it... C'MON.
Here's another commercial like this that I hated.

An example of how celebrity endorsements can take away from an ad.

When I saw the Justin Bieber/Ozzy Osbourne Super Bowl commercial, I completely forgot that it was for this Best Buy Buy Back program because I mostly just remembered it as a commercial with these two celebrities spouting off cheesy lines. This was the case until I saw this commercial last night and later searched for "best buy buy back" on YouTube. In my opinion, this is the better commercial anyway. With this one, the message is clear and it's presented in a entertaining way that transcends well with every somewhat wealthy person in America. On the other hand, I feel like the message is less clear and a little lost behind celebrity awe in the Super Bowl because it fails to emphasis the nuisance of technological products constantly being new as much. Sure, it mentions is once or twice, but it gets lost behind the unrelated humor and appeal from the celebrities. Whereas, conversely, this commercial's humor all stems from the benefit of the service.

If possible, I'd like your opinion on this.

For the most part, I hate the copy in these ads. But I do like the direction I was headed in with this first ad.  I thought it would be a really good strategy to tie the fact that we're Temple "Owls" in with our parents being empty nesters now and targeting it to them. However, I think the execution left a lot to be desired here. I don't know if it needs body copy, better headlines, or a completely different strategy altogether, but it needs something. If anyone may be reading this, give me some suggestions, please! For now, I think I'm back to the drawing board.

Way to steal the worst concept ever made.

First, let's refer back to the robbery victim. Same exact concept, right? And I don't even know if it deserves to be called a "concept." It's simply a hot celebrity modeling the shoes with zero copy or art direction to show any benefit of the product. It really just embodies the phrase, "sex sells," and I absolutely hate that. It's like creatives don't even need to be creative anymore. "Oh, yeah. Just throw up a  picture of a hot babe, a celebrity babe would be a plus, up there and add in the product and the logo somewhere, and there you go - perfect print." REALLY?! Not only is it making creatives like myself look bad, but its also making our society look like unintelligent sex fiends. Personally, I think we deserve more respect than that. But then again, there are plenty of people that buy into this. And that is what I aspire in my future endeavors in advertising.

Who said you can't find morality in advertising?

A lot of alcohol brands try to fit in their reminder to drink responsibly, but most of the time it seems really forced.  Often times brands will try to squeeze in a little tagline or an announcer voice at the end that says "drink responsibly" (like here, here, and here.). Though, Captain Morgan is one of these few brands that has tied it into their advertising so effectively that it is sometimes the basis of their ad as a whole.  Now, there are also plenty of brands that have also tried this and were ineffective in doing so because they didn't tie the message back to the product very well, and as a result posed more as a sponsored public service announcement.  Some examples of this can be found here, here, and here.  Captain Morgan, however, hit the nail on the head with their "drink responsibly" ads. This one in particular is such a perfect balance between presenting the product in an engaging way, and persuasively advising you to enjoy it responsibly.