I know, they look horrendous. But they're still in the process of being revised and remade. Also, they've yet to be art directed by anyone other than my non-artistic self. Still, I like the direction that ideation and copy is headed. Originally, this was an assignment to rebrand Buick as a vehicle that appeals to a more young and hip audience. At first, I found this to be pretty difficult. But after doing some research, I found this concept car in the making and right away I had my concept. I'm still trying to tweak the headlines and tagline, but this was pretty much the concept I was going for: to show how a classic has developed into a complete innovation of the common coupe. Anyway, I hope you like it. Comments and constructive criticism would be MUCH appreciated.