No respect for anyone who wears Old Navy.

Why would anyone want to be associated with THIS brand image?  Especially if you're a straight male.  This guy looks like a gay theater performer from New York, not someone that your male audience would like to emulate.  I understand, this particular spot is targeted to women, but at the same time that shouldn't detract from your male audience that will likely see this also.  Not only that, but I find this entire commercial to be pretty unappealing to the general public.  The song is not catchy.  Everything is way too childlike.  And the lyrics are simply horrible. (i.e. "You're gonna light that ATM line. That glitter make me twitter. You so fine).  I mean, honestly?  If I was sitting in on the meeting that this was pitched in, it would take all my willpower to hold back from hysterically laughing.  Ads like these make me want to break into the business even more.  Just so that I can write better ads and stop ones like these from being circulated.

Dear Red Tettemer: Hire me?

Last Friday, I went on an ad agency crawl and Red Tettemer was easily the best one of all.  Their agency is located on the 24th floor of 1 South Broad, and I can definitely say I've never seen a cooler looking agency and a more beautiful view of Philly.  Outside of the appearance though, the people at Red Tettemer do some really wonderful work.  During their presentation, they showed some of the best stuff they've done and this is the one I liked the most.  I love this spot and the entire campaign.  I can't think of a better way to market a men's soap to men than to make it in such a fun, masculine way.  Of course, you could always do this through hot girls with huge boobs, but we all know how I feel about the over usage of sex in advertising- it's almost always the least creative way to go about it.  This, on the other hand, is brilliant.  The filthocratic oath concept is such a fitting way to convey the message and feeling of the ads that it really completes them and makes it into a flawless campaign.  Well done.  If anyone for Red Tettemer is reading this, my email address is afiore@temple.edu and I am available at any time during the week for an interview. Thanks :)

I'm not entirely happy with it yet, but it's a work in progress.

I think the problem I have right now is the video transition between the Mastiff and the less fortunate dogs in the PAWS shelter.  Originally, I wrote a completely different concept in the beginning that I scrapped (and don't even want to mention because it was so dumb) and replaced with this concept of the world's most expensive dog.  I really like the beginning concept and I really like the ending, but I'm struggling a little bit with flowing them together I think.  Also, this was originally supposed to be a 30-second spot, but I think this might be turn out to be a 60-second spot.  Though, this could be cut down a bit by taking some of the voiceover dialogue out in the second half.  Anyway, I hope you like it.  I will be posting edits later on after I present this to my professor and see what he thinks.

It's pretty sad if your MLB team needs such a big budget advertising campaign, but I still enjoy this.

I wasn't necessarily blown away by this, but it's pretty well done to say the least.  I especially liked the last scene with the catcher pulling away the chair and crouching down to eat instead.  They definitely did a good job of translating the cliche of "eating, sleeping, and breathing" something into the mentality of their baseball players.  Not only they, but they made it pretty humorous too.  My only criticism is that the order of the events should have gone in the order of the phrases (the lunch scene, then sleeping scene, and then the other two).  Other than that, I really enjoy this spot and the entire campaign.  Maybe the Mets should do something like this so their fans aren't so ashamed (like myself).

Sorry, Ads of the World, but I think this is garbage.

In advertising, they teach you to write to the customers' emotions.  But when try to make the main benefit of the product look like it's something that you cannot live without, when in reality you clearly can, your emotional efforts become obvious and the integrity of the ad is not very respectable.  Okay, so the main benefit is how fuel efficient this larger-than-midsize vehicle is.  So, does that mean that your life will be this way if you don't own a Honda Jazz?  NO.  Not at all.  And I can't stand when advertisers try to make their products seem that way.

Another TAC agency poster.

This is a poster myself and my fellow Ad Club agency members made recently for the food drive we're hosting for PhilAbundance.  We decided on a Campbell's soup can concept and are planning on painting and making the tubs for the non-perishables into soup cans.  We also used the "can" idea in our head and subheadlines to make a connection between the word can as an auxiliary verb and as an actual object.  Also, I suggested changing the color of "that" and "can" to emphasize these words and kind of put them together to read the two words as "that can" again.  I'm pretty happy with it and so are the other students that helped work on it.  Hope you like it.

Dear the art director who created this... Be my best friend?

This campaign is almost perfect.  Not only is it designed and art directed beautifully, but the copy is pretty well done also.  I just really like the feel of this ad.  Since WD-40 is primarily used by mechanics, engineers,  and hands-on dirty workers, the gritty look and feel of this fits so well for the ad and the entire campaign.  Though, out of the whole campaign, I enjoyed the tone and context of this copy of this particular ad the most.  While the other ones are also lighthearted and informal in tone, this one is also a little humorous and fun.  Overall, it's a great campaign.  And the execution of the art direction is flawless.