Hope you like this.

Mostly only Philadelphia natives are familiar with the With Love campaign by GoPhila.com, but it has become a very successful, well known campaign around the city and its surrounding suburbs. The campaign stemmed from the "Philly’s More Fun When You Sleep Over®" campaign that started in 2001 with the goal of attracting more tourism to the city. This then developed into the "With Love" campaign, which has shown more success, and is in my opinion much more creative.
Anyway, this was an ad I wrote for a class assignment in my Copywriting Print class. The assignment was to research past ads that have circulated from this campaign and write a new one that matches the same strategy and tonality of the past ads. I was shocked to find that they hadn't already written one involving Philly cheesesteaks, so I went that route. I thought I did fairly well on this one, but of course given the stubborn, "nothing's good enough for an A" professor that I had for that class, I received a B+. LET ME KNOW WHAT YOU THINK.

Love this(these)

Nowadays there are so many brands, products, and advertisements that most of them just get lost in the clutter.  Enter: guerrilla marketing.  Not only is it much more creative and innovative, an effective use always leaves a long lasting, meaningful impression on the consumer and, in turn, increases the spread of word of mouth.  After all, that is the purpose of advertising: to spread the known existence of your brand.

This is one of my favorites that I’ve seen on the web because it looks so real.  It reminds me of the glass elevator at the end of Charlie and the Chocolate Factory.  I’ve always wanted to go skydiving.  And have my own chocolate factory.

Hate this

I guess I really have women’s back when it comes to advertisements. Anyway, I’m sick of ads like this.  Sure, it’s pretty funny to some people, but what makes it funny to me is the amount of ignorance it took Burger King to release this ad and think they were going to gain positive feedback and more business.  Because, let’s think about this.  An obvious phallic symbol in front of an attractive woman’s open mouth with the tagline, “It’ll blow your mind away,” from the same company that introduced the “Big Kids Meal” and sponsored the Kids’ Choice Awards?  Is it really a good strategy for Burger King to expose this kind of thing to the still uneducated minds of young children?  There’s so many things wrong with this ad that I could probably write a book about it.

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I never actually turned this in or used this for anything other than a piece in my portfolio, but I wish I had.  Originally, this what an partner assignment to just make a print ad for Crest.  My partner and I went a completely different direction and I made this after the fact.  It's funny because I completely forget what our ad looked like, and looking back on it I wish I would have just used this.  I'm pretty proud of it because because I think it has a strong strategy, concept, and execution of the layout.  Who said I'm no designer? :)

Hope you like this

This was an ad I wrote for my first assignment in my Copywriting: Print class last fall.  The assignment was pretty simple, pick a product and write a print ad.  Well, what was interesting about this was after I turned it in, my professor told me to stand in front of the class and read it to them because it's an example of "superb strategy." This was after I looked down at it and saw "B" written across the top.  Nothing else, just "B." Is it just me or does an "exemplary" piece of work deserve at least a B+? Though, I guess it was a little more settling at the end of the semester when I found out no one received higher than an A- for the class.  And that was only two people.  Anyway, let me know what you think, and if it maybe deserves more than a B.
By the way, the image is supposed to be a tissue holding up the Earth.  It didn't come out that well, but whatever.  I'm a writer, not a designer.

Hate this(these)

So, Miller Lite is for manly men who constantly fantasize about half-naked big-breasted women and beer, right? That's pretty much what this commercial is telling me.  Not only is it pretty offensive to women, it's also kind of offensive to men. Like almost every "masculine" Miller Lite commercial, this just displays men as brainless pigs who only care about beer, boobs, and BEING A MAN GRRRR. C'mon.  At least Bud Light commercials try to base their humor and strategy around things other than terrible gender stereotypes.

P.S. Would you believe this was a Super Bowl commercial?
Actually, yeah. That's totally believable.

Love this

Not much needs to be said. It's just so funny. Though, what I like most about it is that, unlike a lot commercials that focus more on being funny than actually selling their product, it slips in the selling point of the product clearly, while still being hilarious overall.  Also, no actor would have been more fitting than Kevin Bacon.  He makes this commercial as good as it is.
"So let's just say I happen to be in the mood for- I don't know- a movie about a rebellious teen who's living in a town where dancing's illegal. There is it."  Makes me laugh every time.