Really good spot.
Recently, as you may have read from my last post, a professor of mine assigned us to write a commercial that is strictly dialogue between two people. I think he had the inspiration for the assignment after he saw this commercial because it is really the most effective dialogue commercial I think you can find right now. Not only does it demonstrate the amazing capabilities of the iPhone, but it does it in a funny and highly humanized way. For the most part, commercials with as much dialogue as this tend to not be as appealing to the common consumer because they sound so much like a gimmicky advertisement. This spot, however, did not. It is simply a very well written, well thought out, and consumer-relatable way to show how powerful of a phone the iPhone can be. (Even though it is technically an AT&T commercial).