Monday
It's pretty sad if your MLB team needs such a big budget advertising campaign, but I still enjoy this.
I wasn't necessarily blown away by this, but it's pretty well done to say the least. I especially liked the last scene with the catcher pulling away the chair and crouching down to eat instead. They definitely did a good job of translating the cliche of "eating, sleeping, and breathing" something into the mentality of their baseball players. Not only they, but they made it pretty humorous too. My only criticism is that the order of the events should have gone in the order of the phrases (the lunch scene, then sleeping scene, and then the other two). Other than that, I really enjoy this spot and the entire campaign. Maybe the Mets should do something like this so their fans aren't so ashamed (like myself).
Wednesday
Sorry, Ads of the World, but I think this is garbage.
Tuesday
Another TAC agency poster.
This is a poster myself and my fellow Ad Club agency members made recently for the food drive we're hosting for PhilAbundance. We decided on a Campbell's soup can concept and are planning on painting and making the tubs for the non-perishables into soup cans. We also used the "can" idea in our head and subheadlines to make a connection between the word can as an auxiliary verb and as an actual object. Also, I suggested changing the color of "that" and "can" to emphasize these words and kind of put them together to read the two words as "that can" again. I'm pretty happy with it and so are the other students that helped work on it. Hope you like it.
Monday
Dear the art director who created this... Be my best friend?
Thursday
Hey, Bing. Everyone is already loyal to Google. So, stop wasting your money on advertising.
On TERRIBLE advertising, that is. Other than the supermarket one, this is the worst commercial I've seen in this whole campaign. I mean, I get the concept: sometimes you can't find what you're looking for right away on a search engine so you're forced to read everything about anything relevant to what you're searching for, and then your mind gets lost in all the somewhat relevant, but also rather unneeded information. And that concept is a decent one. But the execution of these ads is so bad that sometimes you don't understand it at all, and therefore don't want to use Bing. Not only that, but these commercials fail to really show how it is that much better and more useful that its competition (Google). Everyone is already so loyal and used to Google, so an alternative really has to stick out with major beneficial differences. These commercials not only fail to do so, but also have become a bit of an annoyance to see over and over on TV.
Wednesday
My most recent campaign.
So, this is what I have so far for my public service campaign. I chose PAWS because I've always felt like people should never buy a pet when they can adopt or rescue one (much like I did with my cat!). The was the concept I wanted to go for and I pretty much ran with it once I thought of the line I used for the billboard. I'm really happy with how this is coming along so far. I just need to complete it by adding a 30-second commercial, but I should have that done by the end of the week. So check back soon for that posting. I hope you like it.
Tuesday
UGH. More terrible concepts and execution.
Let's be realistic here. So you walk into your house and notice that everything you own has been stolen. Would you honestly be that calm as you walk around and investigate? And then when you come across something that they didn't steal, would your first thought be, "Hmm, maybe it's time for a new one?" Coming from someone whose house was robbed when they were 9 years old, this would NOT be the first thought and the owners would NEVER be this calm. But not only the concept, the execution sounds so commercial and unrealistic that it really makes what they're selling unappealing. And I swear, you almost see the guy smirk when he comes across the computer. Stuff like this just simply cannot be taken seriously.
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