So, this is what I have so far for my public service campaign. I chose PAWS because I've always felt like people should never buy a pet when they can adopt or rescue one (much like I did with my cat!). The was the concept I wanted to go for and I pretty much ran with it once I thought of the line I used for the billboard. I'm really happy with how this is coming along so far. I just need to complete it by adding a 30-second commercial, but I should have that done by the end of the week. So check back soon for that posting. I hope you like it.
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