This may be the best use of a technology in a given medium that I have ever seen. First of all, the technology itself is quite impressive. Secondly, the concept that is built around the technology is even more remarkable. The message resonates so well with anyone reading it that has ever encountered domestic violence, whether directly or indirectly, at any point of their life (almost all of us have). I was simply blown away by this when I first saw it on StumbleUpon last night. However, my only concern is people may not see the image on the left if it changes when the camera detects your eye. My guess, though, is that there is a small 2-3 second delay once the camera does detect your eye. If that's the case, is deserves more awards than those stupid Olde Spice ads.