Here's my attempt at writing an AXE commercial targeting women.

I wrote this commercial in my Creative Thinking class last Spring.  The assignment was to pick a product that has been known to target a specific audience, and write a commercial for it targeting an opposite target.  I found this to be pretty difficult to do, so I tried to find a middle ground between the extremes of a masculine brand, like AXE, and advertise it to women.  So, naturally, I used a transexual.  The concept of this ad is still a little unclear when I read it back to myself, but I think it might have some potential.  Also, I think it would be hilarious to exploit RuPaul's sexuality like this.  So I did.

IT'S YOUR COMMERCIAL, AND I HATE IT NOW.

First of all, this whole company sounds like an awful one to do business with.  Obviously, if you go through them to get the money from your settlement faster, they're going to keep a significant chunk of it.  My guess is half.  Does that seem worth it to you so you don't have to wait a few months?  Eh....
Second of all, like I've said before, who writes this crap??!  The writer responsible for this commercial actually thought having clips of 6 different people yelling out their windows with a small pitch sprinkled in would actually make for a good, funny commercial. Sure, its memorable, but only because it's so damn annoying. Just more of a reason why JG Wentworth has zero credibility in my eyes.

Wow. I'm almost speechless.

Now, this is truly creative thinking in advertising.  A concept like this is every creative person's dream.  Though, with that said, I think there might be some copyright and/or publicity issues here.  Regardless, it's still an amazing concept.

If this was ever actually made, it would make you weep.

It's so cliche, which makes me laugh whenever I read it back to myself, but I think it could actually make a pretty good commercial.  I'd appreciate your thoughts if anyone actually follow my posts each day.

The best print ads have little to no words.

It's true, and as a writer I kind of hate to admit it. But then again, writers have to the write the concept too.  And concepts of wordless print ads can be very impressive.  Usually, I like it better when they have short and clever headlines, but they're not always needed.  This ad is a perfect example.

Who writes this crap??!

First of all, this is a huge waste of airtime.  The "message" of this commercial could easily be conveyed the same in 30 seconds if you cut out all the wasted time of people looking up and actually looking concerned. Second of all, who writes this crap?!  Also, who is actually sitting in a board room listening to a pitch of a commercial involving a giant pink stuffed bunny trying to knock over a brick building like a wrecking ball and saying, "Wow, that's really clever.  And this commercial will definitely help us with our business." Whoever those people are, I want to meet both of them so I slam their heads together.  I mean, yeah, the ending line, "To do a job well, you need the right tools," makes sense from the build-up.  But when the build-up is trying to relate using a giant stuffed animal as a wrecking ball to using H&R Block to do your taxes, your message gets a little lost because the concept of how you delivered the message is so stupid.  At least that's how I see it.  But I'm also a little bit of an ad snob.

Look, Ma! That's me!

On my second day of my internship at Vox Medica, one of the creative directors handed my a handwritten template of an ad they wrote for a prescription payment plan by AstraZeneca called AZ & Me, and asked me to search the internet for appropriate pictures.  After an hour or so of scanning through creative image servers, I found this one and decided it would be the most appropriate for the ad.  So, I downloaded it to the desktop, sent it back over to the creative director and didn't hear much about it since.  Six months later, I see the finished product as I'm driving down I-95.  Although I can't take much credit for creating the ad itself, it was still pretty exciting at the time.