The common reason why anyone would wash their hands or use hand sanitizer is to prevent the spread of germs from other people onto yourself. So, with a hand sanitizer, there is really know other way to go in advertising and campaigning for it. However, this ad and the whole campaign does a great job of translating this in a funny and clever way that has the stopping power to make you read and understand it. I tried to look up some other sanitizers, like Purell, to see a comparison and the concept is pretty much the same, but they are not executed in as clever and humorous of a way as these are.
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