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Wednesday

Hatercombie.


If it weren't for the name, how would you actually be able to justify this being an ad for Abercrombie & Fitch?  I mean, shouldn't an ad for a clothing line contain models wearing the clothes and not naked?  If it weren't for the text in the background, I would ever think it's an ad for either underwear or a gay men's dating service.  Though, ALL Abercrombie & Fitch ads are like this- displaying 90% skin and 10% clothing.  Have you ever seen an Abercrombie catalog?  It's like a penthouse magazine.  I just don't get it and I don't understand how any creative director can think this is good advertising/branding for a CLOTHING brand.

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