If it weren't for the name, how would you actually be able to justify this being an ad for Abercrombie & Fitch? I mean, shouldn't an ad for a clothing line contain models wearing the clothes and not naked? If it weren't for the text in the background, I would ever think it's an ad for either underwear or a gay men's dating service. Though, ALL Abercrombie & Fitch ads are like this- displaying 90% skin and 10% clothing. Have you ever seen an Abercrombie catalog? It's like a penthouse magazine. I just don't get it and I don't understand how any creative director can think this is good advertising/branding for a CLOTHING brand.