A good car commercial? No way.

Yes way. This one is pretty good. Finally a good concept that is cohesive with the product benefit. Unlike this one, this one, this one, this one, or this one. The execution is well done also. All around great commercial.

To get the full effect, I'm not even going to explain this one.

The Ad

It's a little questionable.  Especially the set-up.  But still, I think it's pretty creative and definitely something that will get people talking. And sharing.

Finally, some honest advertising.

I am in love with this campaign.  Finally, a product is not trying to be the cure-all, godsend product that everyone has tried to be for years.  Miracle Whip knows that it's a somewhat weird, unorthodox product that not everyone likes, and they do an effective job of selling it by saying this.  Usually, no one would want to put a "celebrity" (if that's what they call Pauly D nowadays) who hates their product into their advertising, but this campaign does it flawlessly.  By saying that it's not for everyone, it really encourages the audience to think about it and be curious enough to try it.  But what I like most about it is that the people who like it and the people aren't entirely dissimilar, so there is really no target.  This becomes more relatable and encouraging to the audience because it sets no one apart from liking it or disliking it.  This campaign does a fantastic job of targeting anyone and everyone to TRY miracle whip, not to love it.  A much more realistic goal that every advertiser should adopt.

Really good spot.

Recently, as you may have read from my last post, a professor of mine assigned us to write a commercial that is strictly dialogue between two people.  I think he had the inspiration for the assignment after he saw this commercial because it is really the most effective dialogue commercial I think you can find right now.  Not only does it demonstrate the amazing capabilities of the iPhone, but it does it in a funny and highly humanized way.  For the most part, commercials with as much dialogue as this tend to not be as appealing to the common consumer because they sound so much like a gimmicky advertisement.  This spot, however,  did not.  It is simply a very well written, well thought out, and consumer-relatable way to show how powerful of a phone the iPhone can be.  (Even though it is technically an AT&T commercial).

Dear Red Tettemer: Hire me?

Last Friday, I went on an ad agency crawl and Red Tettemer was easily the best one of all.  Their agency is located on the 24th floor of 1 South Broad, and I can definitely say I've never seen a cooler looking agency and a more beautiful view of Philly.  Outside of the appearance though, the people at Red Tettemer do some really wonderful work.  During their presentation, they showed some of the best stuff they've done and this is the one I liked the most.  I love this spot and the entire campaign.  I can't think of a better way to market a men's soap to men than to make it in such a fun, masculine way.  Of course, you could always do this through hot girls with huge boobs, but we all know how I feel about the over usage of sex in advertising- it's almost always the least creative way to go about it.  This, on the other hand, is brilliant.  The filthocratic oath concept is such a fitting way to convey the message and feeling of the ads that it really completes them and makes it into a flawless campaign.  Well done.  If anyone for Red Tettemer is reading this, my email address is afiore@temple.edu and I am available at any time during the week for an interview. Thanks :)

It's pretty sad if your MLB team needs such a big budget advertising campaign, but I still enjoy this.

I wasn't necessarily blown away by this, but it's pretty well done to say the least.  I especially liked the last scene with the catcher pulling away the chair and crouching down to eat instead.  They definitely did a good job of translating the cliche of "eating, sleeping, and breathing" something into the mentality of their baseball players.  Not only they, but they made it pretty humorous too.  My only criticism is that the order of the events should have gone in the order of the phrases (the lunch scene, then sleeping scene, and then the other two).  Other than that, I really enjoy this spot and the entire campaign.  Maybe the Mets should do something like this so their fans aren't so ashamed (like myself).

Dear the art director who created this... Be my best friend?

This campaign is almost perfect.  Not only is it designed and art directed beautifully, but the copy is pretty well done also.  I just really like the feel of this ad.  Since WD-40 is primarily used by mechanics, engineers,  and hands-on dirty workers, the gritty look and feel of this fits so well for the ad and the entire campaign.  Though, out of the whole campaign, I enjoyed the tone and context of this copy of this particular ad the most.  While the other ones are also lighthearted and informal in tone, this one is also a little humorous and fun.  Overall, it's a great campaign.  And the execution of the art direction is flawless.

A bit of an easy concept, but still a great one.

The common reason why anyone would wash their hands or use hand sanitizer is to prevent the spread of germs from other people onto yourself.  So, with a hand sanitizer, there is really know other way to go in advertising and campaigning for it.  However, this ad and the whole campaign does a great job of translating this in a funny and clever way that has the stopping power to make you read and understand it.  I tried to look up some other sanitizers, like Purell, to see a comparison and the concept is pretty much the same, but they are not executed in as clever and humorous of a way as these are.

These are too good.

 I think the one in the hospital is my favorite.  I recently found this on StumbleUpon and, needless to say, I was throughly impressive.  They're just too funny.  And the concept is flawless.  It is a common perception that it is difficult to be approve for a loan by a mortgage broker unless you have excellent credit history, so to position themselves as an tolerant, understanding brand is a strategy that will really attract customers.  And to display this in a clever, funny way that is memorable to people in their advertising makes it even better.  Very, very well done.

Mind blowing.

This may be the best use of a technology in a given medium that I have ever seen.  First of all, the technology itself is quite impressive.  Secondly, the concept that is built around the technology is even more remarkable.  The message resonates so well with anyone reading it that has ever encountered domestic violence, whether directly or indirectly, at any point of their life (almost all of us have).  I was simply blown away by this when I first saw it on StumbleUpon last night.  However, my only concern is people may not see the image on the left if it changes when the camera detects your eye.  My guess, though, is that there is a small 2-3 second delay once the camera does detect your eye.  If that's the case, is deserves more awards than those stupid Olde Spice ads.

Possibly the best beverage concept I've ever seen.

After all, nothing is worse in the morning than hearing bad news.  Especially bad news about the rest of the day.  So, to display the product as a sort of a morning stress reliever and refresher is a very strong concept in my opinion.  Also, I love sarcasm and the sarcastic undertones throughout make it pretty darn funny.  Though, with that said, although I think these commercials are great, I also think they can be improved a bit.  For one, the brand itself is a bit forgotten in the end.  People remember the commercial as "that orange juice commercial," not that "Florida orange juice commercial."  If it was for Tropicana, this may be a bit of a different story, but "Florida Orange Juice" isn't really remember as a brand product as much as it is a common beverage.  I realize there's not much getting around this, but it's just how I see it.  Maybe they should consider rebranding with a new name.

Wow, a beer ad that I actually like.

Product placement is, in my opinion, the most subtle, yet most alienating form of advertising that there is.  And a lot of other people are with me on that one.  So what better way to advertise for your product than to satirize this bad form of advertising in an effort to show how appealing your product is?  That is exactly what is going on here.  The more product placement they have, the more free Bud Light they get, so they start to base the movie around the product placement of the beer.  I wish I could say that this isn't ever the case in real life, but we've seen it in the case of Macgruber (Pepsi) and the new animated movie, Gnomeo and Juliet (Travelocity).  It's a terribly pathetic form of advertising when movies like these are made, but I'm glad someone has taken notice and parodied it in their own advertising.

Best commercial parody ever.

I realize that this is not really an ad and more like a viral video, but it is the best satirization of a commercial that I have ever seen.  I thought the Michael Jordan response commercial was the already good enough, but this was amazing.  Not only does it have hilarious Brett Favre references, but the contrast in dialogue and direction that is has with the Lebron RISE commercial is incredible.  If you watch them one after another, you'll understand how amazing this really is.  Also, the addition of the Wrangler references to make it look like another Brett Favre sponsored commercial makes the video even more hilarious.  Mostly though, I think I especially like this because I hate Brett Favre as much as I hate Lebron.

An example of how celebrity endorsements can take away from an ad.

When I saw the Justin Bieber/Ozzy Osbourne Super Bowl commercial, I completely forgot that it was for this Best Buy Buy Back program because I mostly just remembered it as a commercial with these two celebrities spouting off cheesy lines. This was the case until I saw this commercial last night and later searched for "best buy buy back" on YouTube. In my opinion, this is the better commercial anyway. With this one, the message is clear and it's presented in a entertaining way that transcends well with every somewhat wealthy person in America. On the other hand, I feel like the message is less clear and a little lost behind celebrity awe in the Super Bowl because it fails to emphasis the nuisance of technological products constantly being new as much. Sure, it mentions is once or twice, but it gets lost behind the unrelated humor and appeal from the celebrities. Whereas, conversely, this commercial's humor all stems from the benefit of the service.

Who said you can't find morality in advertising?

A lot of alcohol brands try to fit in their reminder to drink responsibly, but most of the time it seems really forced.  Often times brands will try to squeeze in a little tagline or an announcer voice at the end that says "drink responsibly" (like here, here, and here.). Though, Captain Morgan is one of these few brands that has tied it into their advertising so effectively that it is sometimes the basis of their ad as a whole.  Now, there are also plenty of brands that have also tried this and were ineffective in doing so because they didn't tie the message back to the product very well, and as a result posed more as a sponsored public service announcement.  Some examples of this can be found here, here, and here.  Captain Morgan, however, hit the nail on the head with their "drink responsibly" ads. This one in particular is such a perfect balance between presenting the product in an engaging way, and persuasively advising you to enjoy it responsibly.

Correction: THIS was my favorite commercial of the Super Bowl.

Such a smart, innovative way to advertise during the Super Bowl. Other than that corny Darth Vader Volkswagon commercial, this got the must buzz out of any of the Super Bowl commercials. With a 30-second commercial costing about $3 million dollars during this year's Super Bowl, this was such a smart way to save money and still spread as much word of mouth and publicity for your brand as a those companies that shelled out those millions of dollars. Especially those who made terrible commercials (refer back to my Kia post to see what I'm saying). Would you believe that this 1-second spot yielded an 8.6% sales boost for Miller High Life? I know, that's pretty hard to believe, but if you need proof, click here. I think what made this so successful is that they ran the second video that I have attached to this post during the days leading up to the Super Bowl so that viewers made sure to look out for it during the big game. Just brilliant. All the other 1-second commercials that didn't make the cut are also pretty awesome. You can see them all on their website, or just by going on YouTube. I suggest you do so because some are pretty darn funny.

One of the few Super Bowl commercials that I really liked this year.

Sure, it's a pretty old concept dating back to last year's Super Bowl with spots all throughout the year, but I really think it's a strong concept. Not to mention a hilarious one. This spot in particular was a little different, but I thought it was even more hilarious because the actors they used have been known to have the whiniest voices (with the exception of Gilbert Gottfried, of course) in all of show business. Although it kind of showed a lack of ideation by simply tweaking last year's concept of being a diva when you're hungry, I still loved it. Anytime you see Roseanne Barr get laid out out of nowhere like that, you'll probably have yourself a good laugh.
If you liked this spot too, you should check out the interactive ad Snickers has on their YouTube brand channel. Also, pretty funny.

As much as I don't like corrupting the youth, this is a great campaign.

I just learned about the sweepstakes when I looked this up on YouTube, and now I like it even more.  First of all, let's be honest here, anyone interested in this game or any other gore-riddled shooter adventure game wants gory violence all throughout.  So, they made a game that features this gory violence as the main benefit and selling point, and marketed it that way.  Second of all, the "your mom hates this" thing is so awesome. Not only does it make people laugh and gamers want to buy it, it also spreads awareness to mothers that are strict enough to restrict this game from their children and makes them keep the mature rating in check.  Sure, this may take away a faction of profit, but it is a good ethical move by the game creators/marketing team.  Lastly, to connect back to what I first said, the sweepstakes idea is brilliant. In doing this, they're basically making their fans market for them in a funny, entertaining (and free) way.  Overall, the campaign is super smart and shows how mature we all show be about a game like this.  Though, I still wouldn't let a child under 10 play this game, but they shouldn't be able to anyway.

A great ad for an ad agency.

So good, so funny, and so smart.  In all of my advertising classes, my professors have always told me that if you're going to make it in advertising, you have to sell yourself.  This commercial is doing exactly that.  What better way to show that you can create great advertising than to create a terrible advertisement to show everything you won't be?  I think it's phenomenal.  Though, I do think they could use a voiceover at the end where they introduce their company, but that might just be me being picky.  Otherwise, this almost makes me want to move to California and work for them.

Best movie ad ever.

Forget the commercials in between.. And the movie.. And even the trailer itself. The strategy of using the creepiest bookends anyone can make, in my opinion, is brilliant for a horror movie like this. I remember seeing this my freshman year late at night and being thoroughly impressed. Outside of the two people I saw this with (that also thought it was damn creepy), everyone I tried talking about this with had never seen it. The next day I looked it up on YouTube and found this video of the exact moment that I saw on Comedy Central. So, that just goes to show you the memorability and stopping power a strategy this strong can have on a viewer. I never saw this commercial(s) or this bookend strategy again since then, but I will always remember this ad. The movie... not so much.