I think the problem I have right now is the video transition between the Mastiff and the less fortunate dogs in the PAWS shelter. Originally, I wrote a completely different concept in the beginning that I scrapped (and don't even want to mention because it was so dumb) and replaced with this concept of the world's most expensive dog. I really like the beginning concept and I really like the ending, but I'm struggling a little bit with flowing them together I think. Also, this was originally supposed to be a 30-second spot, but I think this might be turn out to be a 60-second spot. Though, this could be cut down a bit by taking some of the voiceover dialogue out in the second half. Anyway, I hope you like it. I will be posting edits later on after I present this to my professor and see what he thinks.