Rounding out my Sealy campaign.

So this is the outdoor portion of my Sealy campaign.  We were assigned to just make an alternative outdoor ad, but I took it a step further with the billboard.  I did this because I saw this image and I couldn't pass it up because it worked perfectly for my campaign.  As for the alternative "guerrilla" ad, I tweaked the concept a little bit because I had a hard time thinking of something that would symbolize a couple falling asleep rather than making love. Though, if you have any ideas, feel free to post them!  As of right now, I'm not completely satisfied with my alternative piece, but my professor loved it.  I was also thinking about putting this kind of thing on train station benches and various other public transportation spots, but you get the idea with this image.  Comments are welcome!

Updated Sealy Commercials.

Here are the revised sealy commercial I promised to post last week once I finished them.  The first one is my highly dialogue spot, while the second is my highly visual spot.  They're the same basic concept which is what I went for to make them part of the same campaign.  I'm pretty happy with how they're coming out.  The only thing I'm still not sold on is my tagline.  It sounds a little too typical and I think I can come up with something better if I give it time.  Anyway, I hope you like them.  Feedback would be much much appreciated.

I'm surprised I haven't posted this yet.

This is the front and back of a postcard I wrote for my Diamond Edge Communications account- The School of Communications and Theater's Study Away Program.  We passed these out to interested students during Temple's Spring Fling last week to promote our information session about the program this Wednesday.  It says the information session was last week (which was actually the date that Spring Fling got postponed to), but we had to postpone it because of this, and I had to print out 1000 labels and cut and stick them all onto 1000 postcards.  It was a much fun as you can imagine.  Anyway, the copy was an adventure to write.  Originally, I wrote something really generic and boring and presented it to my professor and immediately he dismissed it and told me to write it all over with a more conversational tone.  It was a challenge I was willing and able to accept though because I redrafted this and presented it to him an hour and a half later and he was very pleased.  Also, during that revision, I decided to take the Temple T logo out of the stamp spot and replace it with a QR code that directs you to the program website.  Again, a change that my professor and my account manager both loved.  Hope you like.

Working copy of a new commercial script for Sealy's mattresses.

First off, I realize the people are different in almost every shot, but of course I was not able to find all these shots by the same two models.  Anyway, this is a commercial I recently wrote for a project we were just assigned in my Portfolio class.  I still have to rewrite it into two separate commercials because I misunderstood the assignment originally.  We needed two commercials- one that is all dialogue between two people and one that is all visual.  For some reason, I thought he wanted us to do both in one spot.  I love the concept though, so I am going to stick with it and the rewrite them into two separate, very similar commercials.  In any event, feedback is still much appreciated regarding this spot.  I'll be sure to post the rewrites sometime in the next week.

I'm not entirely happy with it yet, but it's a work in progress.

I think the problem I have right now is the video transition between the Mastiff and the less fortunate dogs in the PAWS shelter.  Originally, I wrote a completely different concept in the beginning that I scrapped (and don't even want to mention because it was so dumb) and replaced with this concept of the world's most expensive dog.  I really like the beginning concept and I really like the ending, but I'm struggling a little bit with flowing them together I think.  Also, this was originally supposed to be a 30-second spot, but I think this might be turn out to be a 60-second spot.  Though, this could be cut down a bit by taking some of the voiceover dialogue out in the second half.  Anyway, I hope you like it.  I will be posting edits later on after I present this to my professor and see what he thinks.

Another TAC agency poster.

This is a poster myself and my fellow Ad Club agency members made recently for the food drive we're hosting for PhilAbundance.  We decided on a Campbell's soup can concept and are planning on painting and making the tubs for the non-perishables into soup cans.  We also used the "can" idea in our head and subheadlines to make a connection between the word can as an auxiliary verb and as an actual object.  Also, I suggested changing the color of "that" and "can" to emphasize these words and kind of put them together to read the two words as "that can" again.  I'm pretty happy with it and so are the other students that helped work on it.  Hope you like it.

My most recent campaign.

So, this is what I have so far for my public service campaign.  I chose PAWS because I've always felt like people should never buy a pet when they can adopt or rescue one (much like I did with my cat!).  The was the concept I wanted to go for and I pretty much ran with it once I thought of the line I used for the billboard.  I'm really happy with how this is coming along so far.  I just need to complete it by adding a 30-second commercial, but I should have that done by the end of the week.  So check back soon for that posting.  I hope you like it.

Hey, I know HTML now, too.

The School of Communications and Theater offers study away opportunities in London, Dublin, Montreal and Los Angeles, which provide enriched academics as well as valuable work experience. Gain a new perspective on your academic studies, experience a different culture and develop skills to give you an edge in today’s competitive environment.

Take advantage of Montreal’s unique position as a hub of video game development in North America. Courses available specialize in the video game industry. Programs available in the summer.	Immerse yourself in a rich culture of musical and literary brilliance, and experience a modern metropolis on the cutting edge of film, design, music, and architecture. Programs available in the summer.
Experience a cultural melting pot and leader of modern styles and trends. Rich in cultural and intellectual life, London is a mecca for students of the mass media and theater departments. Internships are also available. Programs available in the spring, summer, and fall.	Los Angeles offers students an opportunity to study and work in the heart of the film industry. Internship opportunities span from film, television, advertising, public relations and entertainment management. Programs available in spring and summer.

To learn more about the programs, set up an appointment by contacting sctsa@temple.edu.
Or to apply, please visit the program website and contact SCT Study Away Director,
Erin Palmer at erinj@temple.edu.

Right now I'm in a class/student organizations called Diamond Edge Communications in which we act as a full service, student run advertising agency and do work for local clients around campus.  My particular account is the School of Communications and Theater's Study Away program and this is a email I wrote to send out to their Listserv.  Originally, the email the were sending out were about 4 sentences long and contains no HTML, links, images, or descriptions of individual programs.  So, after doing a little research on other successful study abroad programs in the nation, we saw how other school were successful in promoting and tried to mock and tweak theirs a bit to fit our program.  If you click any of the images, it will take to you directly to that part of Study Away's website.  I was very happy to learn how to do this because it gave me another skill to help me in my further professional copywriting endeavors.  Hope you like it.

This is a rough draft, but I'm liking the concept.

However, I do think it needs to be somehow improved a bit.  What I was going for was having the driver in the car ignore all signs of updated technologies because he's too interested in all the incredible new features of the car.  I am still working on it and the entire campaign, but your feedback would be much appreciated!

I can write websites, too.

This is a big element of my final project in Interactive Media in Advertising.  We were asked to pick a local business in Philadelphia and remake their website in an effort to make them more interactive and customer-friendly.  So, here are two homepages for our client, Mugshots Coffeehouse, and the interactive element we established called, the "Mugshot of the Week."  This was the main selling point of our website proposal because it allowed customers a fun opportunity to feel one with the brand.  Basically, how it would work is a customer could upload a picture of their "mugshot" to the website, and then fellow customers would vote on which mugshot was the mugshot of the week.  The winner would win a free cup of coffee as well as their own mug with their mugshot printed on it.  And like everything else on the web today, links to Facebook and Twitter were added to allow these funny pictures to be shared through those websites.  Personally, I like the second mock up better than the first, but I'd like to know what you think also.

More Buick ads.

These are two more ads that I'm currently doing for my Buick project to rebrand them as a young, hip vehicle.  The first one is an animated Internet banner ad and the second one is a billboard.  And like I've said before, I know how to use Photoshop, but I'm no art director.  But I tried.  Again, I like the ideation and copy of these ads, but polished art direction can really make them a lot better.  So, please.  Get at me, artists/graphic designers.  I could use your help as well as your opinion.

Have I mentioned that I need an art director?

I know, they look horrendous.  But they're still in the process of being revised and remade.  Also, they've yet to be art directed by anyone other than my non-artistic self.  Still, I like the direction that ideation and copy is headed.  Originally, this was an assignment to rebrand Buick as a vehicle that appeals to a more young and hip audience.  At first, I found this to be pretty difficult.  But after doing some research, I found this concept car in the making and right away I had my concept.  I'm still trying to tweak the headlines and tagline, but this was pretty much the concept I was going for: to show how a classic has developed into a complete innovation of the common coupe.  Anyway, I hope you like it.  Comments and constructive criticism would be MUCH appreciated.

If possible, I'd like your opinion on this.

For the most part, I hate the copy in these ads. But I do like the direction I was headed in with this first ad.  I thought it would be a really good strategy to tie the fact that we're Temple "Owls" in with our parents being empty nesters now and targeting it to them. However, I think the execution left a lot to be desired here. I don't know if it needs body copy, better headlines, or a completely different strategy altogether, but it needs something. If anyone may be reading this, give me some suggestions, please! For now, I think I'm back to the drawing board.

I usually hate all car ads, so I tried to write one.

And I think I did a pretty good job of doing so.  However, I will admit, I found it to be pretty difficult.  In my opinion, I never see a real benefit for a vehicle that sets itself apart from the rest, except for practicality. Although it is not out on the market just yet, this is one of the most practical vehicles I have ever heard of. Sure, there are vehicles that get better gas mileage, what how are they in the snow and/or sand(depending on your climate)? Exactly. If I had the money to afford to buy a new car, this would be it without a doubt.  Read the body copy and you'll understand.

Just finished this 20 minutes ago.

My first day at the Temple Ad Club agency definitely went pretty well.  This is a poster that the agency and I were assigned to do at about 2 o clock this afternoon.  As you can see from the body copy, we're hosting MARC USA this upcoming Monday for an information/interview session and today, in the Ad Club agency meeting, we were asked to make up a promotional flyer to be put up around campus.  The concept of poster can be credited to my fellow group member, Kim.  I thought it was a really fun concept and when she told me I almost instantly thought of the headline to match it perfectly.  All the other copy was pretty much already written in the emails that the ad department received for the past few weeks.  Also, I can take some credit for executing the design of the ad as I worked alongside two fellow group members in doing so.  I hope you Temple students like this because you're about to see it all around campus.

I clearly need to make friends with a good art director.

I've never been more disappointed with how an ad of mine came out then with this. These are some of the best headlines/tagline I've ever come up with, but the art direction is horrendous. This was an assignment I did for my Copywriting Print class last year where we could completely make up product and write an ad for it.  I actually came up with the headlines before I even came up with the product and just went with it from there. My teacher actually loved this ad, but he also agreed that it needs stronger art direction. So, to you all of you artistic visionary people out there that may be reading this, get at me!

First ads I've ever written.

These were ads from my final project from my Intro to Advertising class during my first semester of freshman year.  This class was literally my introduction to advertising.  Going into it, I hardly new anything about it and kinda just thought it would be a fun major to try because I loved funny commercials and print ads.  After this class, I was pretty confident in my decision of sticking with the major because of how much fun I had creating the creative for these ads.  Anyway, the product my team and I chose was Ben & Jerry's, and after doing some research, we found that they're a very eco-conscious brand.  So, in our project we tried to expand on that.  The top two images are a guerrilla marketing idea we came up with to be placed around the city and college campuses.  As for the print ad, first ad I've ever written.  I know, not the best, but hey, it was a start.

To ANYONE who might be reading this, I would really appreciate your feedback on this one.

So, this is an assignment for my Advertising Portfolio class that is due tomorrow morning.  As you can see, my group members and I chose Degree deodorant to be targeted to young and teenage women.  The bottom two are what we plan on turning in tomorrow.  As for the first one, that was the comp we made and brought in last class to get the opinion of our professor.  Although we're targeting young and teenage women, he felt that the layout was a little too kiddy and that we were further limiting our target with it that way.  In a lot of ways, I can agree with him, however, I still liked the idea of presenting the image as a polaroid.  The art director I'm working with has abandoned the idea in these new comps, but I still liked it.  I'd really like to know what you think about that.  Anyway, I wrote the body copy for the spread and was a big part of the ideation for the concept.  I hope you all (and my professor) like it.
P.S. please disregard the minor typo in the last paragraph of the spread.  The art director overlooked it when he was making it and is in the process of editing it right now.  It's supposed to say "been known," not "been know."

Here's my attempt at writing an AXE commercial targeting women.

I wrote this commercial in my Creative Thinking class last Spring.  The assignment was to pick a product that has been known to target a specific audience, and write a commercial for it targeting an opposite target.  I found this to be pretty difficult to do, so I tried to find a middle ground between the extremes of a masculine brand, like AXE, and advertise it to women.  So, naturally, I used a transexual.  The concept of this ad is still a little unclear when I read it back to myself, but I think it might have some potential.  Also, I think it would be hilarious to exploit RuPaul's sexuality like this.  So I did.