In advertising, they teach you to write to the customers' emotions. But when try to make the main benefit of the product look like it's something that you cannot live without, when in reality you clearly can, your emotional efforts become obvious and the integrity of the ad is not very respectable. Okay, so the main benefit is how fuel efficient this larger-than-midsize vehicle is. So, does that mean that your life will be this way if you don't own a Honda Jazz? NO. Not at all. And I can't stand when advertisers try to make their products seem that way.
