Monday
LOVE this.
I LOVE this. Most people would disagree and say, "It makes no sense. How is it even selling the product?" BUT THAT'S THE POINT. It is an advertisement that makes fun of the cliche advertisements that most people buy into. I would love to meet the creatives that wrote this ad because they truly get it. They understand the fact that most traditional forms of advertising are usually alienating, cliche, and/or dumbing down the intelligence of the consumer. So, considering the product is just another drink that lacks very much differentiation from any other bottled beverage, they use the ad space to reject all cliches and typical expectations of advertising and basically make an ad about how they're all terrible; all while getting the Orangina name out there. Not only do I think it's completely hilarious, but I also think it's genius.
Hate this.
So, let me get this straight, Toyota. You're marketing NEW CARS, something that only people 16 or older are legally able to drive and usually don't buy until they're in their 20s, to 8 year old kids? So, the strategy behind your advertising campaign is to get into the minds of children to make them beg their parents to upgrade their family car from their "old prairie scooner (sp?)" to the 2011 Highlander? REALLY? Oh, yeah, let's just alienate children into becoming spoiled brats that need a more luxurious, technology-savvy SUV to be carted around by their parents in. THEY'RE NOT EVEN CLOSE TO THE LEGAL DRIVING AGE. The way I see it is if tobacco and alcohol can't be marketed towards children because they're not at the legal age to use them, then why should a marketing strategy like this be allowed? Advertising to children is so dangerous because children are so uneducated. Toyota is really just trying to reap the benefits of that lack of education and intelligence.
Hope you like this.
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