Thursday

Wow, a beer ad that I actually like.

Product placement is, in my opinion, the most subtle, yet most alienating form of advertising that there is.  And a lot of other people are with me on that one.  So what better way to advertise for your product than to satirize this bad form of advertising in an effort to show how appealing your product is?  That is exactly what is going on here.  The more product placement they have, the more free Bud Light they get, so they start to base the movie around the product placement of the beer.  I wish I could say that this isn't ever the case in real life, but we've seen it in the case of Macgruber (Pepsi) and the new animated movie, Gnomeo and Juliet (Travelocity).  It's a terribly pathetic form of advertising when movies like these are made, but I'm glad someone has taken notice and parodied it in their own advertising.

Wednesday

I'm surprised that the Bengals DON'T want to trade him after this.

Please comment with as many oral sex jokes as you can come up with.  There's just so much to be said here that I don't even know where to begin.  Carson Palmer is not only an overpaid, overrated professional athlete, but also a complete sell out.  Sure, you're getting paid.  But you're really willing to circulate a picture of you putting a sausage, that is advertised to be longer than most, into your mouth?  It's amazing how some people are willing to sacrifice their reputation for a little bit more money.  Outside of the embarrassment of this endorsement, John Morrell as a company has the most stereotypically awful advertising.  To really see this in action, check out the Carson Palmer endorsed John Morrell commercial.  It's equally as horrible or an ad, and just as embarrassing as any bad celebrity endorsement out there. Go enjoy.

Tuesday

More Buick ads.


These are two more ads that I'm currently doing for my Buick project to rebrand them as a young, hip vehicle.  The first one is an animated Internet banner ad and the second one is a billboard.  And like I've said before, I know how to use Photoshop, but I'm no art director.  But I tried.  Again, I like the ideation and copy of these ads, but polished art direction can really make them a lot better.  So, please.  Get at me, artists/graphic designers.  I could use your help as well as your opinion.

Monday

Damn it, Kia.

When I was watching the dunk contest, I was like, "Oh, nice shameless product placement there, Kia." But I never thought they would stoop so low to make a terrible commercial that doesn't show the benefits of the product out of it. Well, I guess I underestimated the lack of creativity that they have as a brand. I MEAN, C'MON. Who is really going to want to buy a Kia after seeing the same clip that they've already seen 20 times on ESPN of Blake Griffin dunking over one? If you're not going to sell the benefits of the product, you should at least sell a lifestyle associated with the product. This commercial does neither of those things. Oh, and the copy is also super creative and original... I really hope the writer got paid millions for that.
Here's another Kia commercial that I hate.

Friday

Best commercial parody ever.

I realize that this is not really an ad and more like a viral video, but it is the best satirization of a commercial that I have ever seen.  I thought the Michael Jordan response commercial was the already good enough, but this was amazing.  Not only does it have hilarious Brett Favre references, but the contrast in dialogue and direction that is has with the Lebron RISE commercial is incredible.  If you watch them one after another, you'll understand how amazing this really is.  Also, the addition of the Wrangler references to make it look like another Brett Favre sponsored commercial makes the video even more hilarious.  Mostly though, I think I especially like this because I hate Brett Favre as much as I hate Lebron.

Thursday

Have I mentioned that I need an art director?


I know, they look horrendous.  But they're still in the process of being revised and remade.  Also, they've yet to be art directed by anyone other than my non-artistic self.  Still, I like the direction that ideation and copy is headed.  Originally, this was an assignment to rebrand Buick as a vehicle that appeals to a more young and hip audience.  At first, I found this to be pretty difficult.  But after doing some research, I found this concept car in the making and right away I had my concept.  I'm still trying to tweak the headlines and tagline, but this was pretty much the concept I was going for: to show how a classic has developed into a complete innovation of the common coupe.  Anyway, I hope you like it.  Comments and constructive criticism would be MUCH appreciated.

Wednesday

Sure, I would love to risk a coma or DEATH by taking this.

I don't mean to be ignorant or insensitive to people with bipolar depression here, but would you honestly want to try this drug after seeing this commercial?  Think of it this way- the commercial is 1 minute and 31 seconds long, the risks or side effects begin to be read off at the :21 second mark, and they end at the 1:19 second mark. After figuring out some quick mathematics, that is 58 seconds of listing risks of taking this drug and 64% of the entire commercial! At this point it is hardly even an advertisement for the product as it is a warning to the general public about this product. Also, outside of that fact, the copy of the commercial barely even describes the benefit of taking the drug. All we know after seeing this it that it "may" help you deal with your bipolar depression. Yet, considering how they're accounted for more in the commercial than the benefits, the risks "may" also become more of a reality when you take this. Oh yeah, and those risks include coma or death. But you depressed people should definitely try it... C'MON.
Here's another commercial like this that I hated.