Rounding out my Sealy campaign.

So this is the outdoor portion of my Sealy campaign.  We were assigned to just make an alternative outdoor ad, but I took it a step further with the billboard.  I did this because I saw this image and I couldn't pass it up because it worked perfectly for my campaign.  As for the alternative "guerrilla" ad, I tweaked the concept a little bit because I had a hard time thinking of something that would symbolize a couple falling asleep rather than making love. Though, if you have any ideas, feel free to post them!  As of right now, I'm not completely satisfied with my alternative piece, but my professor loved it.  I was also thinking about putting this kind of thing on train station benches and various other public transportation spots, but you get the idea with this image.  Comments are welcome!

Apple much?

The white background, the (not-so) friendly comparisons, and even the kind of music in the background.  When your main competitor is the Apple iPad, why would you pretty much copy the same advertising as Apple?  Yeah, I understand that this was some great advertising that Apple developed, but that should never mean you should base yours off of it unless you're completely satirizing it.  Can we see some originality please?

Finally, some honest advertising.

I am in love with this campaign.  Finally, a product is not trying to be the cure-all, godsend product that everyone has tried to be for years.  Miracle Whip knows that it's a somewhat weird, unorthodox product that not everyone likes, and they do an effective job of selling it by saying this.  Usually, no one would want to put a "celebrity" (if that's what they call Pauly D nowadays) who hates their product into their advertising, but this campaign does it flawlessly.  By saying that it's not for everyone, it really encourages the audience to think about it and be curious enough to try it.  But what I like most about it is that the people who like it and the people aren't entirely dissimilar, so there is really no target.  This becomes more relatable and encouraging to the audience because it sets no one apart from liking it or disliking it.  This campaign does a fantastic job of targeting anyone and everyone to TRY miracle whip, not to love it.  A much more realistic goal that every advertiser should adopt.

Updated Sealy Commercials.

Here are the revised sealy commercial I promised to post last week once I finished them.  The first one is my highly dialogue spot, while the second is my highly visual spot.  They're the same basic concept which is what I went for to make them part of the same campaign.  I'm pretty happy with how they're coming out.  The only thing I'm still not sold on is my tagline.  It sounds a little too typical and I think I can come up with something better if I give it time.  Anyway, I hope you like them.  Feedback would be much much appreciated.

Ugh.

PETA ads are almost as bad as American Apparel Ads and the two other brands I compared them to.  Sure, sex sells.  We get it.  You open up a magazine and see a page with woman's naked ass and you'll be attracted to look closer at it.  It's human nature.  But that does not mean that sex should replace creativity in advertising because at that point it just becomes alienation.  After all, let's face it, there is nothing sexy about not eating meat.  You can try to make your far fetched connections, but there's really not.  So, now the strategy here is basically just to sell out at any cost as long as it catches the eye of sex-starved America.  It's a real shame that this is what advertising is coming to.  Someone please give me a job so I can start making a difference.  Please?

I'm surprised I haven't posted this yet.

This is the front and back of a postcard I wrote for my Diamond Edge Communications account- The School of Communications and Theater's Study Away Program.  We passed these out to interested students during Temple's Spring Fling last week to promote our information session about the program this Wednesday.  It says the information session was last week (which was actually the date that Spring Fling got postponed to), but we had to postpone it because of this, and I had to print out 1000 labels and cut and stick them all onto 1000 postcards.  It was a much fun as you can imagine.  Anyway, the copy was an adventure to write.  Originally, I wrote something really generic and boring and presented it to my professor and immediately he dismissed it and told me to write it all over with a more conversational tone.  It was a challenge I was willing and able to accept though because I redrafted this and presented it to him an hour and a half later and he was very pleased.  Also, during that revision, I decided to take the Temple T logo out of the stamp spot and replace it with a QR code that directs you to the program website.  Again, a change that my professor and my account manager both loved.  Hope you like.

Really good spot.

Recently, as you may have read from my last post, a professor of mine assigned us to write a commercial that is strictly dialogue between two people.  I think he had the inspiration for the assignment after he saw this commercial because it is really the most effective dialogue commercial I think you can find right now.  Not only does it demonstrate the amazing capabilities of the iPhone, but it does it in a funny and highly humanized way.  For the most part, commercials with as much dialogue as this tend to not be as appealing to the common consumer because they sound so much like a gimmicky advertisement.  This spot, however,  did not.  It is simply a very well written, well thought out, and consumer-relatable way to show how powerful of a phone the iPhone can be.  (Even though it is technically an AT&T commercial).