Tuesday

Mind blowing.

This may be the best use of a technology in a given medium that I have ever seen.  First of all, the technology itself is quite impressive.  Secondly, the concept that is built around the technology is even more remarkable.  The message resonates so well with anyone reading it that has ever encountered domestic violence, whether directly or indirectly, at any point of their life (almost all of us have).  I was simply blown away by this when I first saw it on StumbleUpon last night.  However, my only concern is people may not see the image on the left if it changes when the camera detects your eye.  My guess, though, is that there is a small 2-3 second delay once the camera does detect your eye.  If that's the case, is deserves more awards than those stupid Olde Spice ads.

Thursday

Possibly the best beverage concept I've ever seen.

After all, nothing is worse in the morning than hearing bad news.  Especially bad news about the rest of the day.  So, to display the product as a sort of a morning stress reliever and refresher is a very strong concept in my opinion.  Also, I love sarcasm and the sarcastic undertones throughout make it pretty darn funny.  Though, with that said, although I think these commercials are great, I also think they can be improved a bit.  For one, the brand itself is a bit forgotten in the end.  People remember the commercial as "that orange juice commercial," not that "Florida orange juice commercial."  If it was for Tropicana, this may be a bit of a different story, but "Florida Orange Juice" isn't really remember as a brand product as much as it is a common beverage.  I realize there's not much getting around this, but it's just how I see it.  Maybe they should consider rebranding with a new name.

Wednesday

Are we endorsing stalkers here?

I'm sorry, I just don't really think its ethical to recommend a phone based on its ability to stalk the personal life of someone you're menacingly obsessed with.  Sure, we all might be guilty of our fair share of Facebook creeping, but should we be boasting about it?  Or, better yet, selling a product based on the ability to do so?  I see what they're going for, but I would kinda feel like a stalker after buying this.  I mean, the features are all cool and it comes at a great price, but this commercial almost displays the benefits of the product in a pretty negative light.  Unless, of course, stalking is in now.

Tuesday

I can write websites, too.

This is a big element of my final project in Interactive Media in Advertising.  We were asked to pick a local business in Philadelphia and remake their website in an effort to make them more interactive and customer-friendly.  So, here are two homepages for our client, Mugshots Coffeehouse, and the interactive element we established called, the "Mugshot of the Week."  This was the main selling point of our website proposal because it allowed customers a fun opportunity to feel one with the brand.  Basically, how it would work is a customer could upload a picture of their "mugshot" to the website, and then fellow customers would vote on which mugshot was the mugshot of the week.  The winner would win a free cup of coffee as well as their own mug with their mugshot printed on it.  And like everything else on the web today, links to Facebook and Twitter were added to allow these funny pictures to be shared through those websites.  Personally, I like the second mock up better than the first, but I'd like to know what you think also.

Thursday

Wow, a beer ad that I actually like.

Product placement is, in my opinion, the most subtle, yet most alienating form of advertising that there is.  And a lot of other people are with me on that one.  So what better way to advertise for your product than to satirize this bad form of advertising in an effort to show how appealing your product is?  That is exactly what is going on here.  The more product placement they have, the more free Bud Light they get, so they start to base the movie around the product placement of the beer.  I wish I could say that this isn't ever the case in real life, but we've seen it in the case of Macgruber (Pepsi) and the new animated movie, Gnomeo and Juliet (Travelocity).  It's a terribly pathetic form of advertising when movies like these are made, but I'm glad someone has taken notice and parodied it in their own advertising.

Wednesday

I'm surprised that the Bengals DON'T want to trade him after this.

Please comment with as many oral sex jokes as you can come up with.  There's just so much to be said here that I don't even know where to begin.  Carson Palmer is not only an overpaid, overrated professional athlete, but also a complete sell out.  Sure, you're getting paid.  But you're really willing to circulate a picture of you putting a sausage, that is advertised to be longer than most, into your mouth?  It's amazing how some people are willing to sacrifice their reputation for a little bit more money.  Outside of the embarrassment of this endorsement, John Morrell as a company has the most stereotypically awful advertising.  To really see this in action, check out the Carson Palmer endorsed John Morrell commercial.  It's equally as horrible or an ad, and just as embarrassing as any bad celebrity endorsement out there. Go enjoy.

Tuesday

More Buick ads.


These are two more ads that I'm currently doing for my Buick project to rebrand them as a young, hip vehicle.  The first one is an animated Internet banner ad and the second one is a billboard.  And like I've said before, I know how to use Photoshop, but I'm no art director.  But I tried.  Again, I like the ideation and copy of these ads, but polished art direction can really make them a lot better.  So, please.  Get at me, artists/graphic designers.  I could use your help as well as your opinion.