Delightfully horrible.

You have to admit, this song is super catchy and is also pretty well written. But with that said, I still don't think it is very good advertising. I only feel this way because it positions the brand to look so childish and cheap that I don't think I would ever trust it. When you're advertising for something like higher education, you should probably make it more about the quality and positive impact of higher education, and how it can change your life. Not, on the other hand, by making it super fun and easy because then it just sounds like you'll be getting crappy education that won't make you very much money. Sure, it might actually be a great service that offers some great opportunities, but this commercial did not make me want to look into it.

Correction: THIS was my favorite commercial of the Super Bowl.

Such a smart, innovative way to advertise during the Super Bowl. Other than that corny Darth Vader Volkswagon commercial, this got the must buzz out of any of the Super Bowl commercials. With a 30-second commercial costing about $3 million dollars during this year's Super Bowl, this was such a smart way to save money and still spread as much word of mouth and publicity for your brand as a those companies that shelled out those millions of dollars. Especially those who made terrible commercials (refer back to my Kia post to see what I'm saying). Would you believe that this 1-second spot yielded an 8.6% sales boost for Miller High Life? I know, that's pretty hard to believe, but if you need proof, click here. I think what made this so successful is that they ran the second video that I have attached to this post during the days leading up to the Super Bowl so that viewers made sure to look out for it during the big game. Just brilliant. All the other 1-second commercials that didn't make the cut are also pretty awesome. You can see them all on their website, or just by going on YouTube. I suggest you do so because some are pretty darn funny.

Just finished this 20 minutes ago.

My first day at the Temple Ad Club agency definitely went pretty well.  This is a poster that the agency and I were assigned to do at about 2 o clock this afternoon.  As you can see from the body copy, we're hosting MARC USA this upcoming Monday for an information/interview session and today, in the Ad Club agency meeting, we were asked to make up a promotional flyer to be put up around campus.  The concept of poster can be credited to my fellow group member, Kim.  I thought it was a really fun concept and when she told me I almost instantly thought of the headline to match it perfectly.  All the other copy was pretty much already written in the emails that the ad department received for the past few weeks.  Also, I can take some credit for executing the design of the ad as I worked alongside two fellow group members in doing so.  I hope you Temple students like this because you're about to see it all around campus.

One of the few Super Bowl commercials that I really liked this year.

Sure, it's a pretty old concept dating back to last year's Super Bowl with spots all throughout the year, but I really think it's a strong concept. Not to mention a hilarious one. This spot in particular was a little different, but I thought it was even more hilarious because the actors they used have been known to have the whiniest voices (with the exception of Gilbert Gottfried, of course) in all of show business. Although it kind of showed a lack of ideation by simply tweaking last year's concept of being a diva when you're hungry, I still loved it. Anytime you see Roseanne Barr get laid out out of nowhere like that, you'll probably have yourself a good laugh.
If you liked this spot too, you should check out the interactive ad Snickers has on their YouTube brand channel. Also, pretty funny.

Great way to spend $5 million, Kia.

My guess is they're headed to bankruptcy after this garbage. Wasting $5 million for ONE media buy of THIS commercial during the Super Bowl? Honestly?! And that doesn't even include the thousands of dollars that went into the production of this. C'mon, imagine reading this commercial written out and seeing it pitched to a full board room. "So.. let's have a cop drive the car, and then have what seems to be a terrorist pull it off the road with a helicopter contraption, then drop it into the ocean to which Poseidon will form from the water and grab it from the air. AND THEN, it will be abducted by a UFO, driven through some unknown land by aliens, stop at this animation that's supposed to symbolize a kind of black hole to which it gets sucks into and lands in ancient Egypt on the other side. AND THEN... best part... the screen will fade to white and say 'One epic ride.'" If I was in this board meeting where it was pitched and was even able to reach this point in the pitch, I would get up and punch the writer in the face for having wasted his breath and my time. I'm sorry if that makes me sound like a violent person, but there's nothing I hate more than awful, pointless advertisements that don't sell a single benefit that differentiates the product from another similar one (AKA any car). Especially when they spend 100 times as much money than I'll probably ever see in my entire life for it to play once during the Super Bowl.

I clearly need to make friends with a good art director.

I've never been more disappointed with how an ad of mine came out then with this. These are some of the best headlines/tagline I've ever come up with, but the art direction is horrendous. This was an assignment I did for my Copywriting Print class last year where we could completely make up product and write an ad for it.  I actually came up with the headlines before I even came up with the product and just went with it from there. My teacher actually loved this ad, but he also agreed that it needs stronger art direction. So, to you all of you artistic visionary people out there that may be reading this, get at me!

The advertising for McDonald's makes me hate McDonald's even more.

First of all, tell me one benefit they're selling here. Good customer service? HA! Have you ever been to a McDonald's in North Philly? You'll definitely not be able to pull off a stunt like that at those McDonald's. Other that Exxon Mobile, McDonald's is probably the most corrupt company worldwide. Not only do they sell the most nutritionally invaluable and disgusting food out there, but they sell to our emotions (not to mention the emotions of young children). That is exactly what the commercial is based around: selling the "I'm lovin' it" tagline as if their food makes you happy. Again, HA! It's all just inane, fabricated marketing tactics to sell something that's hardly how it is. And the worst part- people actually buy into this crap and keep them going. Damn you, McDonald's. The world would be such a better place without you.