Wow. I'm almost speechless.

Now, this is truly creative thinking in advertising.  A concept like this is every creative person's dream.  Though, with that said, I think there might be some copyright and/or publicity issues here.  Regardless, it's still an amazing concept.

If this was ever actually made, it would make you weep.

It's so cliche, which makes me laugh whenever I read it back to myself, but I think it could actually make a pretty good commercial.  I'd appreciate your thoughts if anyone actually follow my posts each day.

The best print ads have little to no words.

It's true, and as a writer I kind of hate to admit it. But then again, writers have to the write the concept too.  And concepts of wordless print ads can be very impressive.  Usually, I like it better when they have short and clever headlines, but they're not always needed.  This ad is a perfect example.

Who writes this crap??!

First of all, this is a huge waste of airtime.  The "message" of this commercial could easily be conveyed the same in 30 seconds if you cut out all the wasted time of people looking up and actually looking concerned. Second of all, who writes this crap?!  Also, who is actually sitting in a board room listening to a pitch of a commercial involving a giant pink stuffed bunny trying to knock over a brick building like a wrecking ball and saying, "Wow, that's really clever.  And this commercial will definitely help us with our business." Whoever those people are, I want to meet both of them so I slam their heads together.  I mean, yeah, the ending line, "To do a job well, you need the right tools," makes sense from the build-up.  But when the build-up is trying to relate using a giant stuffed animal as a wrecking ball to using H&R Block to do your taxes, your message gets a little lost because the concept of how you delivered the message is so stupid.  At least that's how I see it.  But I'm also a little bit of an ad snob.

Look, Ma! That's me!

On my second day of my internship at Vox Medica, one of the creative directors handed my a handwritten template of an ad they wrote for a prescription payment plan by AstraZeneca called AZ & Me, and asked me to search the internet for appropriate pictures.  After an hour or so of scanning through creative image servers, I found this one and decided it would be the most appropriate for the ad.  So, I downloaded it to the desktop, sent it back over to the creative director and didn't hear much about it since.  Six months later, I see the finished product as I'm driving down I-95.  Although I can't take much credit for creating the ad itself, it was still pretty exciting at the time.

Sometimes, I hate that even the word "sex" sells.

And this totally explains why. Most people would agree with me (I hope) when I see that nothing about a semi-luxurious sedan as being sexy. I am not very turned on from seeing a new black Honda Accord drive down the street. Now, with that being said, what the hell is this commercial even trying to say?! Judging by the direction of the commercial, they're claiming that a Honda Accord is reliable, valuable, and good on gas mileage, and that's great. But how does the repeated word "sexy" fit in at all?!  Especially when it's all dismissed with the line, "only sexy is sexy." So then what is the Honda Accord? Not sexy? And this is a good thing then? I'm sure that's not what they're trying to say, but that's kind of what it feels like. It just doesn't make ANY sense to me and really kind of makes me hate the word sexy.

So good.

I typically hate fast food commercials, but I love the Burger King commercials with the super creepy King. This one is my favorite though.  Not only is it hilarious, but the whole joke behind the entire commercial is a great way to reflect the strategy of being able to eat cheap and save money in the morning by eating at Burger King.  Usually, these commercials all use the tagline, "Wake up with the King," which I think is perfect, but for some reason they don't in this spot.  Still, it's one of my favorites.