Another beer campaign I hate.

I love this song and pretty much anything Michael Franti does, except for being paid to put his song in this commercial.  This commercial is literally one of the most pathetic, unexciting, uninformative, annoying commercials I have ever seen.  There are no words or any meaningful stage or camera direction, so it's all pretty much just fluff.  I mean, I know Corona's strategy is pretty much to promote a beer that white people can drink and relax with on the beach, and if that's what you want to go for, that's fine.  But I really don't understand why now that it's Corona LIGHT, everything turns into a party on the beach instead of relaxing? Shouldn't you be marketing and promoting the beer itself and how it differs from the original Corona instead of just displaying it as a "beach party beer" with no elements of differentiation?  This makes me want to grab a creative director by the shoulders and shake them for a good 5 minutes.  I've always hated Corona.  This just added to it.

Love em

Alright, I know I went on a rant a few days ago about how I hate campaigns that don't know when to stop, but this is classic.  I know I might have a bit of a sports/ESPN/SportsCenter bias, but these commercials are always hilarious and have actually had a big following since they started in the early 90s.  Just last year, I remember seeing a hour long special on ESPN dedicated to the "This is SportsCenter" commercials, so clearly they've seen great success in their long history.  I think this is a campaign that doesn't need to stop, like that Coors Light campaign that I previously ripped, because it's not like they were selling you anything to begin with.  Instead, they're designed more to reach out to their fans (considering they only play on ESPN, usually during SportsCenter) to make them laugh and reinforce their positive opinion of the show and the ESPN network.  Even if the newer ones stop being as funny, I think it's a great campaign that should never die.

P.S. Did you notice how the "feds'" jackets said "FEA" on them?  I guess they weren't allowed to use the likeness of the FBI or DEA so they just combined the both of them?  Haha it's okay, these commercials can do no wrong in my eyes.

Hope you like

This was a commercial I made for a made-up product I thought of called the iShare. The assignment was to make up a product that is an extension from an already existing brand. I've always dreamt of something like this to make sharing music between iPods easier/possible, so it was pretty simple for me to think of this one. Also, writing the commercial came rather easy, as I tried to use Apple's current(at the time that I wrote this) strategy of their iPod commercials. This was part of a whole campaign including a TV spot, 2-page print spread, and a billboard. I explain more about how the product would work in the print spread, but I wasn't too thrilled with how it came out so I didn't post it. The billboard came out pretty well though...

LOVE this.

I LOVE this. Most people would disagree and say, "It makes no sense. How is it even selling the product?" BUT THAT'S THE POINT. It is an advertisement that makes fun of the cliche advertisements that most people buy into. I would love to meet the creatives that wrote this ad because they truly get it. They understand the fact that most traditional forms of advertising are usually alienating, cliche, and/or dumbing down the intelligence of the consumer. So, considering the product is just another drink that lacks very much differentiation from any other bottled beverage, they use the ad space to reject all cliches and typical expectations of advertising and basically make an ad about how they're all terrible; all while getting the Orangina name out there. Not only do I think it's completely hilarious, but I also think it's genius.

Hate this.

So, let me get this straight, Toyota.  You're marketing NEW CARS, something that only people 16 or older are legally able to drive and usually don't buy until they're in their 20s, to 8 year old kids?  So, the strategy behind your advertising campaign is to get into the minds of children to make them beg their parents to upgrade their family car from their "old prairie scooner (sp?)" to the 2011 Highlander?  REALLY?  Oh, yeah, let's just alienate children into becoming spoiled brats that need a more luxurious, technology-savvy SUV to be carted around by their parents in.  THEY'RE NOT EVEN CLOSE TO THE LEGAL DRIVING AGE.  The way I see it is if tobacco and alcohol can't be marketed towards children because they're not at the legal age to use them, then why should a marketing strategy like this be allowed?  Advertising to children is so dangerous because children are so uneducated.  Toyota is really just trying to reap the benefits of that lack of education and intelligence.

Hope you like this.

Last semester I had took Advertising Campaigns; a class entirely dedicated to semester long group project worth our entire grade that we presented on the last day of class.  Our client was Yuengling and we were asked to make a multifaceted campaign that markets Yuengling and Yuengling Light to both men and women.  So, the approach we took was creating a Yuengling Light campaign to be marketed towards men, a Yuengling Light campaign to be marketed towards women, and an all encompassing Yuengling campaign to be marketed towards sports fans and beer enthusiasts.  Since our group was made up of 10 people, we divided up the work among the 6 creatives.  This was the commercial for the Yuengling Light campaign for men that I was responsible for writing.  I also wrote a print ad, but it's not half as good as this.  It was actually written a lot differently than how it actually came out, but that was only because it took place in a loud bar that we couldn't record dialogue very well in.  So, just to give our professor a better idea of what it would look like, we made it into a cheesy production with poppy background music.  The real script is below if you want to see how it was really supposed to look.  I still think it's pretty hilarious.

HATE.

I guess I figured since it's NFL Playoff Sunday, my Hate/Love examples would be football themed. We'll say I did this on purpose and haven't just been watching football all morning.
Anyway, I hate this. I hate when campaigns don't know when it's time to stop.  I'm pretty sure this Coors Light campaign has been going on for 5 years now.  I swear they have a new, not-as-funny-as-the-last commercial every Sunday.  I mean, I understand the strategy and I won't lie, I enjoyed some of them for a while.  However, I think my enjoyment of them ceased once I saw my 20th commercial.  It's just gotten old.  I feel like the newer commercials are really straining themselves to be funny or entertaining.  I know there are some avid fans of these commercials, but can they all honestly say they haven't and won't get sick of them?  C'mon.  Come up with something new instead of recycling the same idea for years.  That's what creatives are really supposed to be doing.