Just finished this 20 minutes ago.

My first day at the Temple Ad Club agency definitely went pretty well.  This is a poster that the agency and I were assigned to do at about 2 o clock this afternoon.  As you can see from the body copy, we're hosting MARC USA this upcoming Monday for an information/interview session and today, in the Ad Club agency meeting, we were asked to make up a promotional flyer to be put up around campus.  The concept of poster can be credited to my fellow group member, Kim.  I thought it was a really fun concept and when she told me I almost instantly thought of the headline to match it perfectly.  All the other copy was pretty much already written in the emails that the ad department received for the past few weeks.  Also, I can take some credit for executing the design of the ad as I worked alongside two fellow group members in doing so.  I hope you Temple students like this because you're about to see it all around campus.

One of the few Super Bowl commercials that I really liked this year.

Sure, it's a pretty old concept dating back to last year's Super Bowl with spots all throughout the year, but I really think it's a strong concept. Not to mention a hilarious one. This spot in particular was a little different, but I thought it was even more hilarious because the actors they used have been known to have the whiniest voices (with the exception of Gilbert Gottfried, of course) in all of show business. Although it kind of showed a lack of ideation by simply tweaking last year's concept of being a diva when you're hungry, I still loved it. Anytime you see Roseanne Barr get laid out out of nowhere like that, you'll probably have yourself a good laugh.
If you liked this spot too, you should check out the interactive ad Snickers has on their YouTube brand channel. Also, pretty funny.

Great way to spend $5 million, Kia.

My guess is they're headed to bankruptcy after this garbage. Wasting $5 million for ONE media buy of THIS commercial during the Super Bowl? Honestly?! And that doesn't even include the thousands of dollars that went into the production of this. C'mon, imagine reading this commercial written out and seeing it pitched to a full board room. "So.. let's have a cop drive the car, and then have what seems to be a terrorist pull it off the road with a helicopter contraption, then drop it into the ocean to which Poseidon will form from the water and grab it from the air. AND THEN, it will be abducted by a UFO, driven through some unknown land by aliens, stop at this animation that's supposed to symbolize a kind of black hole to which it gets sucks into and lands in ancient Egypt on the other side. AND THEN... best part... the screen will fade to white and say 'One epic ride.'" If I was in this board meeting where it was pitched and was even able to reach this point in the pitch, I would get up and punch the writer in the face for having wasted his breath and my time. I'm sorry if that makes me sound like a violent person, but there's nothing I hate more than awful, pointless advertisements that don't sell a single benefit that differentiates the product from another similar one (AKA any car). Especially when they spend 100 times as much money than I'll probably ever see in my entire life for it to play once during the Super Bowl.

I clearly need to make friends with a good art director.

I've never been more disappointed with how an ad of mine came out then with this. These are some of the best headlines/tagline I've ever come up with, but the art direction is horrendous. This was an assignment I did for my Copywriting Print class last year where we could completely make up product and write an ad for it.  I actually came up with the headlines before I even came up with the product and just went with it from there. My teacher actually loved this ad, but he also agreed that it needs stronger art direction. So, to you all of you artistic visionary people out there that may be reading this, get at me!

The advertising for McDonald's makes me hate McDonald's even more.

First of all, tell me one benefit they're selling here. Good customer service? HA! Have you ever been to a McDonald's in North Philly? You'll definitely not be able to pull off a stunt like that at those McDonald's. Other that Exxon Mobile, McDonald's is probably the most corrupt company worldwide. Not only do they sell the most nutritionally invaluable and disgusting food out there, but they sell to our emotions (not to mention the emotions of young children). That is exactly what the commercial is based around: selling the "I'm lovin' it" tagline as if their food makes you happy. Again, HA! It's all just inane, fabricated marketing tactics to sell something that's hardly how it is. And the worst part- people actually buy into this crap and keep them going. Damn you, McDonald's. The world would be such a better place without you.

As much as I don't like corrupting the youth, this is a great campaign.

I just learned about the sweepstakes when I looked this up on YouTube, and now I like it even more.  First of all, let's be honest here, anyone interested in this game or any other gore-riddled shooter adventure game wants gory violence all throughout.  So, they made a game that features this gory violence as the main benefit and selling point, and marketed it that way.  Second of all, the "your mom hates this" thing is so awesome. Not only does it make people laugh and gamers want to buy it, it also spreads awareness to mothers that are strict enough to restrict this game from their children and makes them keep the mature rating in check.  Sure, this may take away a faction of profit, but it is a good ethical move by the game creators/marketing team.  Lastly, to connect back to what I first said, the sweepstakes idea is brilliant. In doing this, they're basically making their fans market for them in a funny, entertaining (and free) way.  Overall, the campaign is super smart and shows how mature we all show be about a game like this.  Though, I still wouldn't let a child under 10 play this game, but they shouldn't be able to anyway.

First ads I've ever written.

These were ads from my final project from my Intro to Advertising class during my first semester of freshman year.  This class was literally my introduction to advertising.  Going into it, I hardly new anything about it and kinda just thought it would be a fun major to try because I loved funny commercials and print ads.  After this class, I was pretty confident in my decision of sticking with the major because of how much fun I had creating the creative for these ads.  Anyway, the product my team and I chose was Ben & Jerry's, and after doing some research, we found that they're a very eco-conscious brand.  So, in our project we tried to expand on that.  The top two images are a guerrilla marketing idea we came up with to be placed around the city and college campuses.  As for the print ad, first ad I've ever written.  I know, not the best, but hey, it was a start.