Hope you like my attempt to write a jingle.

If you're familiar with the song "Mother's Little Helper," by the Rolling Stones that you'll get the melody of the jingle.  Otherwise, it's all kind of lost.  I liked it though, and so did my teacher.  Hope you do too.

Love this because I hate Lebron and his "What Should I Do" Commercial

What I love most about this is the fact that they're both Nike sponsors and Nike was cool enough to mash both of these commercials together in a call-out of Lebron.  Because essentially the message is this: Lebron James will never be as great as Michael Jordan.  And Lebron, and the rest of America, needs to realize that.  Though, what makes this message of the commercial even more significant is how Nike ties it all together in the end with the tagline, "Become Legendary." Because that is basically what Jordan is trying to tell Lebron in this commercial: stop being a pompous athlete that thinks he's naturally the best but only has excuses when he doesn't achieve the best (I was in Cleveland with no talent, so I'm going to go to Miami where we'll have 3/5 of a USA Olympic team), and work your hardest towards being the best without making any excuses.  Jordan's entire dialogue is also very well written.  The direction of the commercial is perfect.  Overall, just a perfect commercial.

Does anybody like a UTI?

The quality of this video sucks, but the one I wanted to use disabled its embedding code so I couldn't attach it here. This one's still pretty bad though. Anyway, first of all, this school needs a new name.  Or they just shouldn't call it by its abbreviation. The beginning of this commercial is cut off because this video sucks, but in the video I wanted to use it says, "Looking for a school that can help you find a job when you graduate? UTI is the answer." I'm sorry, but I'm pretty sure most Americans associate "UTI" with a urinary tract infection. Pick a new name. Second of all, this particular commercial that I meant to attach here (called UTI TV Commercial - Job Placement) goes into how it is a great place to go if you want a quick education that will then place you into a job. However, while this is all being said, it says "UTI cannot guarantee employment" in white print on the bottom. So, basically your the selling points of your commercial are heavily downplayed by the disclaimer you have in small print at the bottom of the screen and the rest of the ad is fluff, right? Well, needless to say after watching the commercial, I'm convinced that UTI is a great place to start a lucrative career and never think about associate the name of the school with a urinary tract infection...

You might like this. But I'll understand if you don't.

So this was the second ad I ever wrote.  It was for my Introduction to Copywriting class that I took sophomore year without a clear vision of which track I wanted to go in.  After taking this class with my favorite teacher that I've ever had at Temple, Bob Olson, I decided to stick with the copywriting track.  Now for the ad itself, it is for a made-up instant coffee product called Morley's (this was better that crappy Starbucks instant coffee came out).  It was not only the first ad I wrote, but also, as if it weren't already obvious, the first ad I designed.  I really liked the strategy and most of the copy that I wrote for this ad though, so I'm not that ashamed of it.  I think I showed some promise as a copywriter at the time.

Love these

These commercials are all so crazy.  Although I'm sure some or all of them are a little staged and not real,  they're all done so well.  They clearly didn't take much writing, but the direction of all these commercials is amazing.  Not much else to say here really.  If you like the NFL, you'll also love these.  Watch the whole video.

Hatercombie.

If it weren't for the name, how would you actually be able to justify this being an ad for Abercrombie & Fitch?  I mean, shouldn't an ad for a clothing line contain models wearing the clothes and not naked?  If it weren't for the text in the background, I would ever think it's an ad for either underwear or a gay men's dating service.  Though, ALL Abercrombie & Fitch ads are like this- displaying 90% skin and 10% clothing.  Have you ever seen an Abercrombie catalog?  It's like a penthouse magazine.  I just don't get it and I don't understand how any creative director can think this is good advertising/branding for a CLOTHING brand.

Like this?

This is a 60-second radio commercial I wrote in my Copywriting Broadcast commercial last Spring.  The assignment was a 3-person group project in which we were told to pick any business and write two 60 second spots and one 30 second spot, using at least one tactic of humor in each spot.  Since there was three of us and three ads to write, we each wrote one and presented them as a group.  I remember my partner, Tyler, wrote a spot that was super funny too because he made an awesome jingle.  I wish I had the script to that one too.  Anyway, hope you like this one.